WordPress integrations

Transcript

In this episode, we’re going to be talking about WordPress integrations.
So I’m here with James today. And we’re going to be having a chat about all the things that you can do with WordPress and through the integrations that the services offer.
So yeah, so WordPress, which is obviously the website platform that we primarily work with, for client sites. And the great thing about it is with it being the world’s most popular platform, it actually has the most sort of, I suppose, populous library of different integrations that you can use with it. And those integrations cover areas such as CRM, ecommerce, third party plugins, like payments and shipping. Amazon, Google plugins even cover things like the shopping listings, eBay, and pretty much any other third party service that anyone can think about. It does all of it.
So we’ve main kind of clientele we have, I’d say we have a split one. We’ve got a lot of people coming to us for lead generation and wanting integrations into CRM platforms, like HubSpot and Salesforce release. So how does WordPress do this?
So normally, each of those different vendors would create their own WordPress plugin. And those plugins would automatically be working with their own code and have all the integration sort of mapping put together. That gets then put into the WordPress website and you sort of synchronise that with your account. So if we take the HubSpot one for example, they’ve got a HubSpot plugin for WordPress. You connect it up to your HubSpot account. And that plug in then sort of extends HubSpot functionality into WordPress. To just give you an idea of one of the things that that plugin does is if you’ve got any, like contact forms on your website, the HubSpot plugin automatically pulls the data out of those and puts them into HubSpot as a contact for you. And it’s stuff that in the past, you maybe would have to ask your web developer to build for you by taking all the documentation from the particular sort of third party provider and making it and that can be quite expensive. So nowadays is is much easier to get the the official plugin from the provider of choice. Salesforce is another good example really, they also make a WordPress plugin. But they also offer sort of a more straightforward, embedded code way of integrating their services into WordPress. And quite a lot of our customers use something called Web to lead with CRM systems, which basically means that when you’ve got a contact form or anything like that, then the that actually comes from the CRM system or from the WordPress site itself. So they provide the code that gets placed into the website. So whilst the form looks like it’s on your website, in reality, it’s actually coming from the third party CRM system. So it’s all very neatly done. And it means that your inquiries go straight into your CRM, then without going through the website as a third party, just on the sort of E commerce side of things. There’s so many different integrations for E commerce, in pretty much every payment provider you can think of as a WordPress integration, or all the shipping providers now offer integrations, in some of them let you sort of create, create and print the label from within WordPress, some of them will let you literally just sort of send the tracking details to the customer. There’s just so many different options for WordPress customers to be able to sort of plug in these different third party things to extend the functionality of their websites. And often they’re either free or very low cost as well.