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Why we ask for final copy to be sent over and why it increases cost if its not.
News Why we ask for final copy to be sent over and why it increases cost if its not.
One of the big issues with creating creative work is the distinction between “design” and “copy”. Designers need to know what content is being provided for a particular project whether that is a website, a flyer, brochure or even a business card. The reason that we ask for content before being able to design something is simple. If we are creating some artwork that has a purpose to convey a particular message, using images and text, and our design team create some great looking graphics expecting that 1-2 paragraphs of text are to be used, then we need to be confident that the space will fit what will be provided.
Quite often, we are asked to just put example text into space so clients can see what something will look like, in some cases this can work as the customer can then write copy for the space but 9 out of 10 times, we then get either too much or too little information to fill the space that we have allocated. If we had the final text before hand, then the design would perfectly match up to the content provided, and provide a better creative result every time.
The other issue that we find with not being supplied final copy is that it creates double workload for everyone. If we have priced a project and calculated how long it would take, we base this on being provided with final content. If then the content suddenly changes half way through or more frequently, at the end of the project before it is signed off, then in many cases it involves going back the design team to relay out for something that could have been prevented. This then increases the cost to our customers and the time for us and leads to slipped deadlines and a less than perfect result.
Our top tips for commissioning creative work would be:
1. Decide on what content you would like to use prior to requesting a design
2. Proof read and double check the content you create before supplying it to your designers so they are confident that it won’t be changing
3. Sleep on it before sending the content over. This way you know in your own mind that it is perfect before you start and you are less likely to change it afterwards.