Why Print can be the most Cost Effective Option for Business Marketing

In an ideal world, businesses would be able to choose to try out all available marketing solutions for their advertising needs…however that takes more than a lot of money, it also takes an awful lot of time which let’s face it, is just as precious a commodity as hard cash is.

When it comes to searching out the most cost effective marketing solutions for business, print is an often ignored and yet extremely high performing option.

Consider the various forms in which print marketing is available.

The Poster

Posters are traditional and affordable and yet have such high impact that they are an excellent investment for a small business. This applies most especially for local independent businesses where special offers need to be advertised and passing trade needs to be targeted.

Flyers perform a similar function but in a more mobile fashion; you can leave them in places where you know they need to be found…they can be dropped in the letter boxes of people you know will be interested in them and they can be tailored for maximum impact at low cost.

Get the design right and a simple advertising poster or flyer can become an object of desire…we’ve all seen them haven’t we? Those old, framed posters? Look to the classics to see why these examples have lasted down the years and why we still want to look at them.

The Brochure

People like brochures. They just do; there’s something luxurious about them and a company offering their products or services for viewing within the pages of a high quality, glossy brochure just screams style.

Brochures are kept on coffee tables, they’re handed round, they’re shared… they’re always in sight unlike a web page which is easily lost in the melee which is the internet and the competing ads and entertainment on offer there.

The Business Card

“Here’s my card.” Three words which we’ve all heard and know we’ll hear again. Why? Why don’t people say “Here’s my website?” because they can’t. People don’t lean over and type their own web addresses into other people’s devices in order to successfully network do they? No. they hand over a small, robust card with all their details clearly printed on it.

The business card transcends the internet by dint of its simplicity and the polite insinuation…that it offers something you need.

For impact and cost effective outreach, print remains the most reliable and comfortably familiar way to speak to your audience…the written word is powerful no matter how it reaches it’s audience and people will almost always stop to read advertising matter when the layout and the images therein are appealing. This is where you can benefit from knowing your audience…a good knowledge of what will be visually appealing to your targets will be invaluable when designing your print marketing…speak to the experts and don’t be afraid to stand out…that’s what will get you where you want to be!