Why Business Cards are the Vintage Accessory of the Corporate World

Creative Why Business Cards are the Vintage Accessory of the Corporate World

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With the advent of digital marketing, the need for printed media has been called into question. It seems we’ve finally tired of our pockets and bags being eternally lined with discarded bits of paper advertisements.

Yet, stubbornly going against this technological tide, it seems that the corporate world has resurrected an old fashion icon- the trusty business card.

Far from the crudely designed product of yonder years, entrepreneurs and long-established professionals alike can now create sleek slips of card to casually pass to potential clients. But why this step back to physical marketing?

Like any fashion accessory, the handy business card allows you to express your creativity and in turn your brand individuality. Like those quirky pair of shoes you’d don as a teenager, a well-thought out business card design is your gateway to the in-groups that your company will most benefit from. But in this case, you won’t be looking back and cringing in later years.

With a plethora of business card designs available, creativity can truly be let loose: embossed, textured, laminated, foil effect. The world is your oyster. And even the conventional shape of the card can be overthrown. Lego employees hand out the iconic figures with their names, contact details, and positions emblazoned on their tiny plastic shirts.

It’s an accepted marketing truth: something that’s memorable is something that’s effective. Whilst the majority of marketing is achieved online, having the occasional departure from the norm is a welcome breath of fresh air from the ever-mounting e-mails in our inboxes. If you can create an advertisement that will remind the client of meeting you and discussing your business, then you’re on to a winner.

What’s more, this small gesture acts as a token of appreciation. The act of giving something freely and sincerely gives the client the distinct impression that, just as the card has been carefully designed, the gesture itself is out of appreciation for their time. Ultimately, express an interest in the client’s needs, and see them reciprocate.

Based in Leek, Staffordshire, SO Marketing are blazing the way with our return to business card printing, this seems to also signal a return to what the company emphasises as its main motivator: experience.

Business cards provide this in a way that the internet simply cannot meet. They build trust from a personal and meaningful experience that the often standardised experience of our websites can lack. Attribute the card with greater meaning (the social experience as well as the business transaction) and its effectiveness will follow.

Don’t be fooled by the pocket-sized business card. Designed well, these little guys pack a whole lot of potential for giving your business the profile boost it craves.

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