What is a brand?
This is an identity of a business, what you want people to see you as. It communicates what’s important to you, what you want to achieve. Your brand will in turn attract your ideal customers and potential investors.
What is a brand?
This is an identity of a business, what you want people to see you as. It communicates what’s important to you, what you want to achieve. Your brand will in turn attract your ideal customers and potential investors.
However, no matter how hard your efforts are to convey this brand image, people all around the world will view you differently. This could be because of their background, beliefs, experiences with your brand, and even their opinions towards your competitors.
That’s why it’s important to maintain a consistent brand image across all channels. Meaning that whenever a person comes into contact with your brand, they are met with the same brand identity as others elsewhere.
Difference between branding and messaging
Many brands will have differing strategies for each channel they have. Therefore their messaging will differ slightly based on the audience on that channel. For example, email campaigns are communicating with those who have expressed interest in the brand, whereas, on Instagram, messaging may be more about awareness. But, branding should remain constant. Communicating the same brand identity and values.
Tips for creating a consistent brand across your channels:
If you’d like help with creating a consistent brand across your channels, please get in touch with us at [email protected]