SO Marketing chosen to re-launch CLD Fencing’s new website

Work SO Marketing chosen to re-launch CLD Fencing’s new website

Last week we launched the new website for CLD Fencing, who are the UK’s leading Fencing manufacturing company. Stewart Plant, Marketing Manager said: “What became apparent from the outset was our current digital platform just wasn’t up for the task in hand. Too many legacy issues and design constraints meant that the user experience and ability to find what you needed without gateways would prove a problem so we had to look at a new solution.” Stewart continued, “I sat down to produce the brief in January 2018 after presenting at an Intersec fringe event with BRE Global in Dubai. One of the questions that kept on going through my mind was how we could make this open access not just to the UK markets but the global ones.”

“The key aspect behind all this was finding a partner agency who could deliver against the brief, within the time scales but who also bought into what we wanted to achieve and could bring their experience of working in vertical markets to the design and user experience.” Work began in earnest to interview agencies and after a number of meetings SO Marketing were appointed who were able to solve the issue of GEO-IP with an innovative digital solution.

Creating a new digital platform required a wealth of planning and the production of new copy that would cover all the new areas of the platform and its aims and objectives. The last line of code was written at the end of June and Monday 2nd July saw the brand-new launch in a live environment and the start of a new chapter in the brand evolution of CLD Fencing Systems.”.

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