SO Marketing appointed by Legal & General

Creative SO Marketing appointed by Legal & General

SO Marketing has been announced as the lead digital design agency to Guild Living to revolutionise later living.
In partnership with Legal & General, Guild Living is a team of world-renowned experts creating a new generation of urban later living communities.

To help them tell this story, they have appointed multi-award winning Staffordshire Based SO Marketing as their key creative design partner for all aspects of web and design work.

SO Marketing has been working for the last 4 months closely with the team of experts at Guild Living – including Emeritus Professor Malcolm Johnson, who is well known for his work on Channel 4’s programme “Old People’s Home for 4-Year-Olds” – to create a distinctive brand style, and execute that across a new online content platform as well as in all offline communications about the new venture.

SO Marketing has been engaged to work with the internal marketing team, brand partners and third party stakeholders in delivering creative and unique brand assets to support the launch of Guild Living and to effectively communicate a new direction for the UK market in how ageing is represented.

This work recently culminated in the launch of the new Guild Website which brings together resources from experts in ageing around the world and builds on Guild Living’s mission to provide extraordinary solutions to the problem of an ageing population and the change in attitude that will need to come as people think about ageing.

Eugene Marchese of Guild Living said: “Older people are underserved by the options available to them in later life. Too many feel isolated and wrestle with anxiety and depression, whilst many retirement environments only exacerbate the situation.

We chose SO Marketing as our partner as they know how to deliver projects, have a team of creative staff and take the time to care as much about our business as they do about their own. “

James Aberley, Managing Director of SO Marketing said “We are delighted to be working with the team at Guild Living. The inspirational mission that Guild Living have, to revolutionise the perception of ageing and to provide a totally unique and extraordinary experience in later living, is what keeps us motivated to make sure that this project is a great success”

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