We bring expert content and copywriting to everyone, everywhere.
Autobrite DirectElevate your brand CONTENT & COPYWRITING
The type of content we strive for starts conversations, generates lasting connections, and gives your business a voice.
The value of the content you are posting to your website may have a much bigger impact than you think. Content is an integral part of your marketing strategy. It can be difficult to stand out from other businesses… But we won’t let you blend into the background.
Without it how will people be able to find you? The content you are posting impacts all aspects of your visibility. We work with your business to keep your posts relevant and up to date which keeps you a step in front.
What’s the difference between content and copywriting?
Content and copywriting are terms you’ll hear a lot when discussing your marketing strategy. When writing, ours are both carefully thought out, strategically planned, and engaging. Always ensuring you’ll have everything you need to have that positive impact. But there is a difference.
Content is insightful, entertaining and informative. It is there to improve your SEO and drive sales but it’s not the primary focus. Educating your audience is the key.
Copywriting is ‘that’ call to action. You want your customers to click the right links, engage with your business and ultimately become a conversion. It is about creating content that tells people this is what we have to offer and this is exactly why you should get it from us. It is your sales pitch so it’s important you get the wording just right.
Goal Tracking and Analytics
Whether it’s content or copywriting. It all has an impact on your SEO, helping you to appear in relevant searches, keeping your business current.
We analyse data based on SEO performance. If it is informative in nature, people are more likely to engage, and share. Giving it the perfect qualities for SEO.
Of the two, copywriting is more emotion evoking. The short, attention grabbing text gives your customer the desire to make that purchase. Copywriting is ideal for PPC which is easily trackable allowing us great insight into the benefits of the post.
Whichever style of writing you find yourself leaning towards you need to bear in mind that they complement each other. The perfect combination of the two can excel the growth of your business giving it the reach it deserves.
