Sale success for Autobrite Direct

Autobrite Direct looks to long term partner, SO Marketing, to take it into the next phase of ecommerce growth with a new website to support and sale support.

Celebrating its 15th anniversary this year, Autobrite Direct is a growing business with worldwide credentials, offering a comprehensive range of bespoke car care products to suit both the retail and trade sectors. The new website needed to offer an effective and efficient user experience for its global following.

With a large range of products on offer and lots of creative content stored, Autobrite Direct’s old website was made on a bespoke platform and as a result difficult to use. Turning to long standing partners SO Marketing to design and develop the new website, Autobrite Direct began the migration process to a WordPress WooCommerce website.

Autobrite Direct has a loyal customer base and deals with a lot of repeat customers so the website was designed to be a content hub for the community and make it easy to apply the loyalty discounts at checkout. To make the user experience even slicker, the email marketing CRM is integrated with the website.

The need for good admin functionality clinched the migration to a WordPress WooCommerce website, allowing for easy stock management and future third-party platform integrations with Amazon. This is especially useful for the yearly sale Autobrite Direct holds, not only to deal with the vast increase of traffic to the site but also to enable the automation of as much of the order processing needs as possible.

This year’s sale was a success, with SO Marketing testing the new website, updating the design, and creating a bespoke package design for Autobrite Direct. Mark Moss, Managing Director of Autobrite Direct, is impressed with the support received during the latest sale, “SO Marketing gave us all the support we needed throughout our very busy period during our sales. They were always available to help and advise us whilst keeping a close eye on any potential website issues.”

James Aberley, Senior Partner at SO Marketing said, “We have been working with Autobrite for a number of years and were delighted to be asked to look at their replatforming project for their new e-commerce website. We were already familiar with the challenges that their previous platform had, and had been tasked with creating a new platform that was robust, more user friendly and importantly allowed us to develop the e-commerce business with them consistently over the next few years. Since launch we have moved into an ongoing development phase of looking at opportunities to improve the user experience and provided added value to their customers.”