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Proofreading: The Importance of Being Pedantic
News Proofreading: The Importance of Being Pedantic
Proofreading, also commonly referred to as proofing, is the process by which a copywriter checks through their content before publishing it, either in print or online. Taking time to proofread copy before posting it can mean the difference between a highly professional article or a piece that appears sloppy and substandard.
The Proof is in the Content
Professional proofreading however is not just about knowing how to spell; it requires a painstaking eye for detail and a long attention span. Good proofreaders pay attention to the minute aspects of the content; did you, for example, notice the mistake in the first paragraph? Knowing the difference between ‘there’, ‘they’re’, and ‘their’ is one thing, but continuing to pick up on them when you’re 1500 words into an article is a substantially different matter.
As is perhaps the fundamental rule of digital marketing, good content means more traffic, more conversions, and eventually a bigger ROI, hence why companies spend millions each year on good copywriters. Everyone in the content industry, however, from budget copywriters to the best in the business, are liable to make mistakes.
Even copywriters employed by large corporations are liable to make errors, which is why consulting with a paid proofreader is often the solution to many poor content problems. Mistakes like this one aren’t the end of the world, but they do call into question the credibility of the article in question. Bringing in a fresh pair of eyes, especially a professional proofing service, is the best way to avoid discrepancies in your business’s content.
A New Perspective
So next time you publish content, be it an ‘About Us’ page, a blog or even a sales brochure, ask yourself if you know when to use ‘whom’ instead of ‘who’, or what the right rules are for using apostrophes.
If the answers to questions like these are “no” then perhaps it is time to consult a proofreading service. Most cheap proofreaders’ rates are very reasonable, so don’t just stake the appearance of your business on your Microsoft Word package’s spell checking software.