Established in 1983, Stuart Bowler Contractors is a civil engineering and groundworks contractor based in Newcastle under Lyme, Staffordshire. They work with some of the leading names in construction, within all sectors including Commercial, Education, Residential, Health and MOD works. Some of the projects they’ve undertaken are extremely diverse. Thanks to their expertise, knowledge and experience within the industry, they’re able to offer innovative solutions.
This project required a sound understanding of their position in the marketplace. The work that Stuart Bowler undertake is vast, and we needed to gain an appreciation for their skillset and what they can offer clients in all guises. This would then enable us to create a digital solution that was all-encompassing. This web design needed to be an umbrella that included all of their skills and services.
However, this site also needed to be contemporary. The brand needed to compete with the growing competition in the marketplace and ensure they were not only seen as an experienced and reliable solution with years under their belt, but a cutting-edge and contemporary brand to do business with. Having a site that had stunning imagery to display their vast portfolio was key.
After learning all about the company and getting a good understanding of the workforce behind it, we know that WordPress was the ideal candidate for the new Stuart Bowler site. WordPress is a firm favourite among many of our clients opting for a self-editing solution with us. It’s easy to grasp, easy to use and provides clients with the flexibility and freedom of editing their site as their business grows and develops over time.
We also implemented a case study page, which they didn’t have before. We felt this was necessary to allow them to showcase their impressive and vast portfolio of work. The team, once trained on WordPress, could they add to this as the business continue to expand their client base and portfolio.
We enjoyed working on this project to enable an established brand to re-energise their online presence to give them a contemporary look whilst being respectful to their history. This balance isn’t always easy to achieve, but when done well, can provide a brand with the integrity and inspiration they need to be a cut above the rest.