Pearl and Dean have been a huge part of the cinema advertising scene since 1953. Controlling advertising at many of the large cinema operators and UK independent cinemas, this is a brand synonymous in cinema and a business we were excited to be approached by. But, although the brand is well known and well respecting by our team, this was a new client and a whole new project for us to get our teeth into.
We enjoyed the process of getting to know the internal workings of the company and those that make it such a huge success. This journey of immersing ourselves in their world gave us better understanding to enable us to create the perfect new website.
This website is a platform for Pearl and Dean to sell their cinema advertising to businesses. It’s a significantly large website with huge reach and demands a great deal of creative thought with beautiful design combined with a user-friendly interface and simple dynamics. However, the most exciting area for our team to work on was the aesthetic.
The whole creative process was something we devoured with great gusto as we could take inspiration from great films, the styling and feel of the cinema experience.
We developed a range of page layouts and design concepts for the project and had regular meetings in central London with the Pearl and Dean team to consider. This close working relationship and our ability to be in London, at their location at a time that suited them gave us a great relationship and trust within the project that we would get the job done, and get it done well.
We thoroughly enjoyed working on this project and are especially proud of the dynamic and dramatic visuals created the Pearl and Dean business to business website.
Ian McNaught of Pearl and Dean said, “always keen to help and thorough in exploring ideas and requirements, SO Marketing have been a joy to work with through all aspects of the design & build of our new website. ”
And this new working relationship we have created with the team is set to continue as we have now also been asked to work on the Pearl and Dean commercial website due to the success of this project alone.
We are incredibly proud to have been contacted by Pearl and Dean for this project and we are sure you will agree the website has turned out beautifully.