Pachacuti

Pachacuti are a leading online seller in the UK of Panama hats and have built up a celebrity following through their commitment to quality and sustainability. This client is committed to offering its customers only the highest quality of Panama hats made with the goal to create a timeless product that stays stylish despite the ever-changing sense of fashion. Pachacuti are a Fairtrade company that not only makes style a priority but also prioritises changing the lives for underpaid weavers in Ecuador. The company’s commitment to fashion and to making lives better is admirable. Pachacuti was set up by Carry Somers who founded fashion revolution! Not only this but she and her husband Mark Rogers own a brick and mortar shop in Ashbourne and Derbyshire.

Pachacuti are a leading online seller in the UK of Panama hats and have built up a celebrity following through their commitment to quality and sustainability. They came to us at SO Marketing setting us the goal of creating a modern website that could offer their following the latest interactive functionalities. The company’s hats are always a stylish choice and because of this they wanted a stylish website to accompany them.

For this client, we aimed to develop a website that would capture the traditional character of their product whilst also displaying their unique products in a way that would properly highlight just how stylish these hats are. We chose to implement interactive features including a 360-degree product photography and a custom-built hat design functionality. We created a website that similar to the Panama hat itself will remain fashionable for years to come. We used a hybrid of WordPress and Magento e-commerce to provide great online selling functionality but also a way to get around the limited content management functionality that Magento offers by presenting the primary front end CMS pages in a WordPress interface.