CLD Fencing are the experts and industry leaders in security and fencing systems in the UK. With clients ranging from private homes through to government, MOD, Aerospace and sporting venues, CLD are the experts in what they do. When starting to work with CLD, we made sure to do great research into the industry, their competitors and their positioning in the marketplace to be able to have a strong understanding of where they wanted the company to be, going forward.
They approached us in March 2018, looking for a new website to be the final part of their re-brand exercise and to work with an agency that understood their requirements and who could support them with an ongoing relationship.
CLD had already undergone a rebrand which had been rolled out to their print marketing, however that design style needed to be updated across the website. The website in itself was very large and complicated and customer journey was paramount. Of importance was to ensure that the website addressed customers who knew what they were requiring and also ones who weren’t sure but were searching by sector.
As the branding project for this client was already complete, it was important we respected that design and replicated that across the website seamlessly.
Our team set to work crafting a bespoke WordPress website which followed the guidelines laid down by the branding project. We also created a bespoke website admin that suited the experience level of the client who had already used WordPress previously.
We are extremely proud of the result of this site which not only serves its purpose for the client in their current phase and marketplace positioning but sets them up for growth going forward as the business expands and evolves.
So, if your business is a fully established brand looking for a refresh or way to strengthen its position into a new phase of growth, speak to our team today!