C.A.R.s

A large amount of technical information in a heavily jargon-laden industry made structuring the content in an easily digestible way a challenge. In addition, their group brand wanted to lay a foundation for any future website developments so they will follow the same branded approach. Our Creative Director worked closely with the team to create a wireframe layout, putting the content strategy first. We then added the branded elements and saved the wireframe for all future endeavours across the group brand.

The CARS site has a bespoke claims calculator function to assist the user in getting the information they require – before submitting an enquiry. Alongside this, integrations with Mailchimp and Google reviews ensures that the site is optimised for future marketing efforts. With a custom built user admin, any member of the in-house marketing team can make updates with ease. 

Managing the SEO process to ensure the new site doesn’t lose any rankings was top of mind. As well as this, ensuring the site is well supported to increase metrics and keep great site health was important. For content driven brochure sites, awareness through content creation and distribution is key so SEO is a process that is important for CARS going forward – made easier because the site is built in a way that is optimised for further work.