We had great success and thoroughly enjoyed working with BTL Aesthetics on a previous project, so they came to us for the web development of BTL Unison. BTL Unison provides a wide range of cellulite reduction devices aimed at aesthetic clinics across the UK.
This is a company in which the way things look are of paramount importance. However, it is also essential that their digital offering is technically astute for both the internal business and potential consumers using the site.
Our challenge was to make a subject that doesn’t photograph particularly well, into a website that in a very detailed way, demonstrates to prospective clients the features and benefits of the BTL solution against their competitors. The subject matter for their range of products can become very technical so we needed to ensure that the site remained engaging. This needed to be beautiful but insightful and stylish yet scientific. This was a site that needed both style AND substance.
Our experienced web design team worked together and managed to avoid the trap of the website coming across as boring, with huge amounts of technical jargon and very little aesthetically pleasing photography pieces. The SO Marketing team blended a mixture of stock and real life photography, as well as incorporating a bespoke full height visual design. One element of the design was the inclusion of intelligent features such as Ask the Expert which gives interaction from a front end users point of view.
This project required a great amount of technical knowledge and appreciation for a rather complex product range but it was also crucial to adhere to the existing branding themes and colour palettes. BTL Unison were extremely happy with the outcome, and we are proud to continually work with BTL Aesthetics on their wider company marketing needs.