The BENX Group came to us for help with combining the three well-known brands into a single website. Working closely with the team at BENX, we got to know the history of the group.
What We Did
- UX/UI Design
The BENX Group is an industry leader and specialist provider operating in the building facade market. Formed in 2002, as BENX ltd, the company went on to acquire SPS and Envirowall with the pair later merging to create SPSenvirowall. Also forming RCM as a subsidiary, the group found itself with strong market share but wanted to capitalise on building a brand – so the formation of The BENX Group happened in 2018.
The BENX Group came to us for help with combining the three well known brands into a single website. Working closely with the team at BENX, we got to know the history of the group. We then came up with a strategy to create a website that is user friendly and designed to drive leads to get in touch with the BENX team.
Design Brand Strategy.
Working together, our Creative Director, Managing Director and Marketing Manager held internal workshops to create the best strategy for the branding of the group. Led closely by the desires of the client, we were able to come up with an effective positioning for the group brand that could be delivered across the group’s new website.
UX/UI Design A website used to collate all offerings of the three separate brands.
Combining three brands into one as well as a large service offering is a complicated undertaking. The website is used to collate all offerings of the three separate brands to create a holistic journey for the user. With a clear customer journey in mind, our designer incorporated the branded elements into the journey designed to generate leads and make ordering easier.
Website Technical Website Development.
A fully custom-built sample request system continues to put the user first. Needing a bespoke system, our developer hard coded the client request to ensure the user journey remains seamless. To enable the client to make changes, an admin first approach ensures the back end of the website is easily accessible for the client to make changes – limiting the amount of assistance required from agency and expert help in future to further decrease marketing spend.