Autobrite DIRECT

Because Looks Are Everything Autobrite DIRECT

Appearance matters - Autobrite Direct needed a digital solution that not only looks great but converts too. Enter SO Marketing.

Our relationship Where style meets strategy

What We Did

  • Website
  • UX/UI Design
  • Brand Content
  • Packaging

Autobrite Direct is a rapidly growing car detailing business, offering a comprehensive range of car care products to suit both the retail and trade sectors. 

The products are known throughout the car detailing industry at international level. Demand is always high! 

Alongside the ecommerce offering, Autobrite Direct creates training courses and high quality content, enabling car enthusiasts to gain industry leading detailing knowledge.

We partnered with Autobrite Direct as a full service agency, taking the ecommerce aspect of the business to the next level. Now we’re growing their digital presence internationally and working closely with the team to innovate through content marketing, package design and digital strategy. 

Visual Identity



  • #d50214
  • #f1f1f1
  • #ffffff
  • #000000

Website A hybrid site: ecommerce with a dynamic content library - built in Wordpress WooCommerce.

The original website Autobrite Direct had was bespoke and hard for them to update. A pain point was having to wait for the previous agency to make amends on the site, holding up AD’s marketing activity and product launches. 

We proposed a dynamic site that is easily amendable and adaptable so AD can add products and content themselves. This proved effective during the famous sale, where traffic levels often hindered site amends previously. 


SEO visibility increase of 18% in 3 months


Over 14 million page views


Over 2.5 million products sold since launching in May 2020

Digital Strategy Content Marketing Social Media Marketing SEO Email Marketing

Full service digital marketing strategy to create hype around the AD products and educate the audience with value adding, educational content.

Driving awareness of the products and the brand, facilitating conversions through SEO and community building with email marketing and social media. 

SO Marketing gives us all the support we need throughout our partnership so far. They are always available to help and advise us whilst keeping a close eye on any potential website issues or digital marketing opportunities.

Mark Moss - Director
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