Warren House, a traditional Victorian conference and wedding venue situated in the heart of London, required a brand and web platform that would bring it into the 21st century. After a gracious referral from another client, SO Marketing were selected above other agencies to develop a brand that simultaneously reflected both the traditional and contemporary USPs of the venue.
Based on competitor analysis, SO Marketing built a responsive WordPress website with three distinct areas, incorporating a blog feature, as well as HTML5 video, to further engage and connect with users. Once they’ve consumed and engaged with the content on the site, corporate visitors can then secure rooms easily with a fully-integrated custom booking system. The central theme of the build relied heavily on strong visual elements, which is understandably difficult when the product you’re selling is an antiquated Victorian mansion. In response to this, we provided high resolution aerial photography and video services using our purpose-built, unmanned drone (no birds were harmed during the making of this website – we promise).
SO Marketing now provide a full multi-channel marketing service to the Warren House team, combining digital strategies such as social media marketing, SEO and PPC advertising in conjunction with graphic design solutions and print campaign management.