Pachacuti are the UK’s leading online seller of Panama hats with good reason; their commitment to quality and sustainability, coupled with their considerable celebrity following, have lead to a product that never ceases to be in style. They needed a brand that got to the heart of their sincere yet simple corporate message, and a contemporary website with the latest interactive functionalities – both of which we were happy to deliver.
To achieve this, we developed a brand built on a central monochromatic colour scheme that captured their traditional corporate ethos whilst subtly framing their distinctive products. We then incorporated a number of interactive features, such as 360° product photography, and a custom-built Hat Design functionality, resulting in a website that – not unlike the Panama hat itself – retains a traditional style whilst remaining contemporary and on-trend.
Our design incorporated both the WordPress and Magento platforms, delivering a responsive site that could easily be tailored to the changing requirements of an international brand – hats off to us, you could say.