A Staffordshire based entrepreneur looked to take the burgeoning local produce and farmer’s market industry and give it a convenient digital point of contact; the result was Furrow & Graze. The team at its centre needed a responsive Magento site that would suitably hold all of their products, and include the functionality to deal with their rapidly changing stock and inventory. Building on inspiration from popular brands such as Innocent Drinks, and other competitors in the natural produce sector, we delivered an enticing, informal site with a slick ordering functionality and immediate stock updates.
Complimenting this, we extended F&G’s strong brand image through a dedicated social media campaign, designed to increase his exposure in his local Staffordshire and Cheshire demographics. Developing a carefully-worded tone for the company, we increased social interaction and website traffic through a range of unconventional initiatives including competitions and price discounts. Creating a dynamic campaign that responded to cultural events and shifts in the nutritional market, we simultaneously developed a brand and an audience around the highly fashionable trend of organic foods.