Is Print Dead? How Flyer Campaigns Can Give You a Great Return

The massive boom in internet marketing has seen a proportion of businesses reject the more traditional tools of advertising such as flyers, business cards and posters. However this could be seen as a huge mistake, not least because of the evidence which suggests that flyer campaigns are still a valid form of advertisement.

A flyer can be seen as an effective marketing tool for a variety of reasons; having a physical item to hold, keep and refer back to is powerful in terms of acting as a “reminder” of your company. Appealing to potential customers with a great flyer design is very important; dull, generic flyers will often be ignored or forgotten about…even worse, thrown away before being read.

In terms of branding, a great flyer campaign is a vital tool because a flyer can convey more about your company than you might imagine. Looking at the demographic of your audience is an important step in designing your flyers…what age group and economic background do they consist of? Finding the answers to these questions will provide you with ideas for your flyer design; for example, your client base tends to be aged between 30 and 45…you don’t want a particularly muted or classic design for your flyers but perhaps a cool, retro look inspired by the marketing of the 1970s…this was when your demographic was growing up and their attention will be caught by a flyer which appears to be a throwback from their childhood.

This is a very simple way to approach marketing through flyers and there are many other approaches which you can take; it’s worth seeking the opinions of marketing specialists before you commission the designs for your flyers.

While the internet is without a doubt an extremely powerful marketing tool, a flyer campaign will hit a different portion of the populace…one which can easily get missed by an internet campaign. 80% of UK households today have access to the internet…what about that 20% who do not? Are they an important part of your demographic? It is also worth remembering that amongst that 80% who do have internet access, there is a proportion who use it for very simple purposes and who do not use social media; you could be missing out on a huge chunk of advertising opportunities by not organising a good flyer campaign and this is especially relevant for smaller, local businesses.

Look at local venues where flyers are kept or distributed; check out which ones are being taken and which are being left behind to gather dust…think outside the box in terms of design and get creative yourself. Many print companies not only offer support to those who have no clear idea of how to design their flyers but will also accept artwork from clients who do have a strong idea which they’d like to see realized.

Our recent experience shows that a flyer campaign with a strong call to action in the form of an offer, discount, promotion or giveaway provides the best results and is what should be taken into consideration with the designer working on the flyers.

Your business could benefit from print advertising today just as much as in the past…don’t let the future get in the way of what the past has still to offer.

We hope this guide has been of some value and for more advice about creating a successful Flyer campaign, please call us on 01538 750 538.