How Social Networks Increase Conversion Rates on Your Website

News How Social Networks Increase Conversion Rates on Your Website

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Could your website’s conversion rates do with a boost? Is your social media at the right place in order to make that happen? Targeting the right type of traffic via social media is what makes all the difference when it comes to improving conversion rates. We all know that social media matters but do you know just how much it matters when it comes to conversion? Is it as simple as updating your social media pages on a regular basis? Sharing images? Buying likes? Delve a little deeper into the options out there for improving conversion rates via social media and you might be surprised…consider the following points.

Social log in
Social log in is what makes users able to easily sign in or sign up to your website, app or service through their social accounts; this means that users don’t need to bother creating separate accounts for their various places of interest; they can sign up or sign in via their Facebook account or their Twitter account or whatever social media they’re using at the time.

Because most users of social networks have their accounts set to ensure they are always logged in, they don’t; need to remember passwords or mess about having new ones sent to them every time they want to visit a less oft used site, they can just get into it the way they first arrived…through their social networks.

The way in which your social log in is offered up to your visitors is crucial in snagging conversions; a simple button asking users to log in or sign up through their Facebook account is far more attractive than an annoying looking form. People don’t like forms; forms want information which people can’t always remember or don’t have to hand; they’re awkward and they take up too much precious time. A social log in is a complicated as hitting one button…nice!

Social checkout
Checking out a shopping cart through social log in is becoming more and more common. People like it because again, it simplifies the process; there’s no need to create an account if you’re a new shopper and there’s no need to sign in again if you’re a returning customer. People love fast and easy and because people trust their social media accounts, the familiar buttons only encourage them to check out rather than abandon their carts.

Social sharing
When you make a purchase on Amazon for example, the social sharing option is simple and it’s offered in a fun fashion too. “I just bought this!” Offering your customers the option of sharing purchases on social media is a very effective way to increase conversion; the buyer’s social connections see their purchase, they learn that their peers are shopping with you and trustworthiness increases through word-of-mouth marketing. It’s also a great opportunity for you to add headlines which can attract new custom; adding information about special offers for instance can increase hits enormously.

Social media is all-powerful when it comes to improved conversion rates; it’s all there for the taking…more sign-ups, simpler payment options and free marketing, all you need to do is take what’s offered!

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