Everything SEO

Transcript

In this week’s episode, we’re going to be talking about everything SEM.
Hi, and welcome to this week’s episode, I am with Rebecca, our digital marketing exec under SEO expert to chat about all things SEO. Rebecca joined the team in March and ever since she’s been helping to take services from strength to strength, and helping us to get different strategies on board for well a range of different clients, really, we’ve got b2b clients, e commerce clients, and some of our clients are starting to go international and across the borders. So it’s been a learning experience, hasn’t it, Rebecca?
Yeah, definitely. I mean, in my previous roles, SEO wasn’t something I did a lot of. But coming here and really getting into it, I’ve really enjoyed it, and definitely learned a lot along the way as well.
So and the way that our services work is people come on to come on to us, and they want to learn about SEO and how it can be beneficial to them. And I set it all up for them and help set the strategy and look at it from a kind of top level overview. And then Rebecca drills down into the details and really make sure that everything has been enacted, specifically really for what actually the strategy is that’s been set. So we can, we can start to cover some different things. But I just to give a quick overview, really of the key insights that you’ll gain from this podcast episode, we’re going to be talking about different SEO tactics to help you improve your ecommerce strategy, the importance of SEO for taking your brand International, and we’re helping a few clients with that at the moment. And it’s really exciting times why SEO is important for your blogs and content marketing, which is often something that is overlooked and will explain why you shouldn’t allow that to be the case. And then we’ve just got a few different bits for you really, in terms of like the latest updates on Google’s algorithm and some real life effects. We’ve seen an across our own work on SEO and also our clients work since Google’s UX update in May, and how we’ve been overcoming that and helping clients now to really future proof those websites and make sure that anything that we build for them is always built with SEO in mind. So Rebecca, do you want to talk to us about some of the work that you’ve been doing for our clients, SEO strategies, especially the commerce ones?
Yeah, sure. So if a client comes to us, first of all, we’ll start off by looking at that keywords and competitors. So who they would pit themselves against and who are closely their competitors. And then we’ll look at like the keyword. So I think it’s very important to start off by thinking of yourself as a customer. So get onto Google, what would you search for? What products do you have? And how people would search sometimes searches aren’t quite just keywords, there might be like how tos or like extra information, which you can then provide the content for, which can then go on to be a sale. So it’s all about thinking about the different kinds of customers that come to you, and what kind of keywords they would use. Then looking at the keyword, you’d look into that the SATs architecture, so how a site is mapped out, do you have the key words built into the website. So say, for instance, you sold bikes did you have like a little drop down menu for like mountain bikes, things like that. And then we look at the on page SEO. So this is something I look at. So looking at not only product pages, but like your extra content. So it’s like blogs, category pages, things like that, and optimising the Google. But then also, as well, I, I think it’s so important to have a site that’s working correctly, so you can optimise your site, and it can be really good. But if it’s not physically working correctly, then people are going to have a bad experience. And like Chelsea mentioned, this Google user experience is now quite important. So you want people to have a good experience on the CompTIA website. So I work closely with Aaron who does all the technical SEO, and he fixes all the issues which ensures that you don’t get any like or then really annoying error codes and you have to go back and then try and find another way to get to the product you want. And then link building. So organic Link building is very important because if you’re creating content that is important, but important, relevant and people want to read, you’re naturally going to acquire links because people see your content as useful and add something to their story. So the content that you create, you may not think it’s huge and it’s groundbreaking, but it may provide a an extra bit of information to someone else’s content. So that’s really important. And then also as well with E commerce, you need to tell Google what area you’re in. So say you have some keywords for, like, say bikes near me or Baxter say on the image. Google needs to know where you are. So there’s extra things like Google My Business, which can set up and it’s all about telling Google that you’re in this area, what you sell in. And yeah, just all about the business.
I think you’re getting a really good overview, actually, of E commerce. And we get a lot of people coming to us, don’t we just say, thinking that we can get into the top of Google in like two weeks. And I think looking at it from kind of like a holistic point of view, which is, I guess where I’d come into the services is, my job really is to help clients figure out their strategy, and to ensure that they’re getting the right things at the right time. So we have a lot of our E commerce clients, especially those in the FMCG sector, they have different seasonal products. And they kind of view SEO in some ways, especially across our product categories as something that’s quite reactive, like oh, so we’ve just uploaded these products. And now we need to get them farmed. Whereas like if it’s something that they can do, kind of consistently year in year out, like they have like seasonal products that they do at specific times of years, if they gave us some foresight, and let us know what was coming up, we’d be able to kind of like hit the ground running beforehand, making sure that all of the pages were optimised so that when they were launched, they’d be able to do that, not draft in pages so that they were going into the junk. And then we’d lose all of the work we’ve done it just maybe like taking them away from the site. So you couldn’t get access in from like the user experience point of view, but not actually taking them offline. And there’s so many things that like, in terms of working with a strategy, a top level like this is our products that we need to market, then these are the people that we need to find it for. But then bringing that into fruition through like the tactical side, which is more of what Rebecca looks at. This is why we work so well as a team because you’ve got people with two very different approaches to it that understand both and then can create this bespoke platform for whatever ecommerce strategy really it is that you need in place. So I think it’s quite difficult really, isn’t it when you’ve got kind of clients in the FMCG space sometimes and definitely you, you kind of like you feel like you’re almost on the backfoot all the time, but it just comes down to account management really doesn’t matter making sure that we can we know exactly what’s going on in their business and what kind of products they want to do it each time really, and then that way, you know, in advance what a strategy is going to be in that way, then we can get them results that they want for when they actually need the results by instead of like, a few weeks or months later, they’ve had these products launched. And then like they’ve got to wait three months for like the awareness to actually be there, which is just a waste really, when if we’d have known three months earlier, it could or could be up and running. And that hit the ground running really, really quickly.
Yeah, definitely. And I think as well that’s where blogs can be so useful, like extra content. Because you can kind of build that awareness, you can start talking about maybe new product launches on these blogs, but then the beauty of blogs is you can update them and change them over time. So if you really see a blog, and you’ve got a product launch, say come on in three months, then you can update it maybe even every week, so that you constantly get in that content out there, you’re updating it and Google is already aware that you’re you might be ranking for these keywords and then when you do launch products, Google knows that you’re already ranking for them to start to save the products as well. So it’s all about like thinking again like holistically and how everything works together because it’s not just product pages, it’s the whole website and how it all works.
Yeah, it’s like an ecosystem really I guess like if we were to use like a real life example of like how that could come into effect as for example, if I wanted to buy my nan some plants for her garden I know absolutely nothing about plants or like flowers or anything like that. So I would probably type into Google like what flowers look the prettiest in March or something or like you know when you expect them to see like blooming or like what are the most long lasting flowers or something like that? And then I’d click on a blog which may be said something like I don’t know where best flowers for your garden 2021 Yeah, and that way then it can you click onto the blog. It might be from IKEA. local garden centre. And then it gave you a load of examples of like different plants that you could buy or like different things you’d need for them like things to take into consideration that I as a plant novice would not think of. And just to go into a bit of detail about how bad I am at planning someone’s killed a cactus because I wanted it too much. So I really know nothing. But so it could give you examples of like loads of different plants and like different compost that you might need to consider like only like what the best water income might be. And just all of these different things then actually have links through to those products so that I can think all that watering can looks like I could lift that up if it was full, because you know, I’m only five foot two and not overly strong. And then I click onto that one, and then Happy Days, like I’m already on the product page, just add it to cart, and then I can purchase it. Yeah. So it’s just having that really intuitive user experience and not making it hard for people to actually buy from you. Like the easier you make it, the more sales that you’ll actually convert. And I think SEO is great, because obviously search engine optimization you want to be seen on Google. But now because of all the stuff that Google is bringing to effect of like user experience is not just about like manipulating keywords and like those old school at BlackHat SEO tactics where you like keyword stuffing, like I know garden centre and Staffordshire, Staffordshire garden centre plants in Staffordshire. Like, it’s not about that anymore. It’s about actually like having valuable content that is optimised correctly. And also in a way that does get out what’s actually on the page on there. And doesn’t have those roadblocks in the way really of creating content or like getting people to buy from you like the easier the user experiences for them, the better it’s going to be.
Yeah, definitely. And I know myself when I’ve done searches, like you saying, You’ve got no clue about something, you do start with like a very broad question, like how to keep plants alive, something like that. Or, like you say, best plants for your garden. And you start quite broad. And if I find that if a company or a brand or a website helps me earlier on in my journey, I tend to remember it and maybe using like a reference or keep going back to them, or even end up buying from them. Because I think well, they’ve kind of introduced me and give me all the information I need. So why wouldn’t and if you’ve got other blogs that go on to read them. So it really, I think it’s about, like building that relationship. And I actually saw something really interesting on LinkedIn yesterday. And it was from Dave Gerhardt, I don’t know from now. And he said, So many choices. Now, we have numerous amount of brands, we can buy the exact same product of so you’ve got seven different brands out there. But it’s important to remember your brand is not logos and cause it’s your reputation. And the best way to build your reputation 2021 is content blogs, podcasts, YouTube, and these build trust, credibility and authority. And I thought that was so true, because there is so many options out there. And by giving people extra information support, how to use, you’re going to create that reputation. And ultimately, we’re going to keep coming back to you because they know you and trust you.
Yeah, and I think as well, you’ve obviously got like. So one of the big things about search engine optimization, most people just wanted to be like at the top position on Google or like in the top three, because like if we’re being completely honest, who looks below number three, no one does. And then you’ve also got like this whole like kind of content machine that’s just absolutely insane in terms of like making, like the kind of bulk that you can get out there. So yes, you’ve got like the availability and like the visibility of like being position number one, but then the more consistently produced good, high quality content that is actually like informed by your SEO strategy and matches with your keywords, then the better it’s going to be. And I can give you a bit of an example about that in a little bit when we start to talk about maybe some b2b SEO strategies, because naturally b2b websites, they don’t have all the product project products that the E commerce sites are. So it’s they rely really on that content generation to actually grow their site. And Google likes bigger sites. Yeah, definitely. So with I guess the key differences then going into like the b2b strategy side of things is you have quite a few different things that you need to think about. So we’re making use of like a blog post page and like content pages and stuff as well. That’s always going to be great, and we’ve got a really, really good client and autobio miners shouting about them for this because they’re great at producing content. Yeah, they also have, like, the SEO that we look after for them. And we do that for them here in the agency, and we streamline everything so that like everything is always optimised correctly, and it works incredibly well, like the visibility that they get is just insane. And then the way that they can sell through the visibility that they create on both search and social media, and everything really is just very well considered. And when you take that then from kind of E commerce through to be to be where really you don’t have any products on site, you have like service pages, or you have like kind of blogs, that’s when content marketing comes into effect, really, because you have to drive awareness somehow, and build that relationship. And I think sometimes in the b2b world as well, because people perceive it to be more rational in terms of like the way that they do it, there is a little bit more of a focus on like, I’m kind of what are your case studies, I call like, what have you done in the past? What’s your process? How easy are you to work with, like, basically, all of these things that like, don’t really get with impulse buys. Because a lot of the time you have to justify it to somebody higher up, especially like the clients or you work with or you, you kind of you’ve got that whole kind of like awareness phase, inspiration phase conversion stage, but between that key as a consideration stage, and then they might be considering you and a few other people. And making sure that you’ve got high quality content that is going to get people at the right phases of each journey along the awareness funnel is crucial. And I think SEO can really help not just get the visibility, but inform your content strategy.
Yeah, definitely. And I think as well, with b2b Like you say, it might be a bit hard because they haven’t got a whole range of products. But if you’re if you’ve got good information that’s optimised, people are going to find it, and they’re going to find your business.
I think an example that we can actually say of that is, we’ve got a client who works in the timber industry. And we do, we don’t do their SEO for them. However we do their content marketing for them. But every piece of content that we always write for a client always has SEO in mind, because like, that’s the training, I’ve got a second nature, yeah, you just go in terms of like, it’s, it’s kind of like, it’s common sense. Like you’re gonna spend this time creating something you want as many people to see as possible. So what we did was, with that one, we were writing a blog about the timber shortage in the UK at the moment, because it’s something that they’re really struggling with. And this just goes to show actually how quickly SEO can take into effect if it’s done well. So, for example, we wrote this blog post about all of the problems that were kind of like culminating in the UK timber shortage industry. And then the headline, we actually took that in terms of like we optimised it well, and had the word, I think it was like planning your way around the UK timber shortage. Yeah, off the top of my head, it was like three months ago. Now. I’ve done a lot since. But then when people typed in UK timber shortage, I’m pretty sure that there, are they one or two,
I think they got to face position on that. But because that worked, so Well, we did the STRF and everything, but you’re having that relationship with the client. And they’re telling you the issues which are happening now in the industry, during the research, and then you’re actually posting content that is relevant to the time so we weren’t delayed, it was it was relevant now. So people were actually searching for what we had the content we created. So yeah, it was really good.
I think as well. I’m working with people that have these like really niche industries and these quiet like, technical ones, where and they’ve they’ve worked for years and years to amass all of this experience, and to really be truly expert in their industry. And to be a thought leader. They need someone to help them probably bring that to life and then infiltrate that into their content and SEO strategy. And that blog that we were talking about now. It’s one of the highest pages that leads traffic to their website. I think the month that we actually launched it, there was over 1000 people went to that page alone on the website actually
got more pageviews in the homepage. Crazy.
So we’re just goes to show that like in terms of like b2b strategy, yes, you might not have like the product pages that you can optimise all those kind of like knee jerk searches where there’s like a definite one. You are kind of dealing with people at like a different stage that are just kind of in that awareness. Okay. consideration. But if you can be the one that’s informing them, and actually giving them the giving them the information that they need and giving them like and like broadening their view on like the different on the on the topic and like giving them the different aspects of everything that’s like building up to it, you’re going to develop that relationship. And it’s a really good way for you to get information out there and to drive people in where they’re searching for things that are might not be like directly related to your business, but like they’d see was that and then if they ever did have a need for your service, they come to you a bit like how you were saying that you use blogs?
Yeah, definitely. It’s, it’s all. Everything’s linked with SEO? Absolutely. Yeah. Sometimes you can get into a bit of like, like you said, a bit of a hole, because you just kept getting deeper and deeper, and then yen back where you started. So yeah, it’s yeah, it’s definitely it all works together. And I think if you, you wait well as a team, and then as a as a client, and then that communication is there, you can do really well.
I think another example that I actually wanted to touch on was, we work really closely with a client two is a bit of a, they’re their recent startup, they’ve got like, amazing backing, though, and they are starting to get a lot of traction now. But they’re really trying to break space in their industry in terms of so the Alita living client, but they’re trying to really change the way that people relate to living and basically, but no one’s really heard of later living, like things that they’ve searched for is like retirement homes, or like Retirement Living, whereas like they, they don’t like that language, because it’s quite ageist, it’s got like, negative connotations. And, but that’s what people are searching for. So we’ve kind of had to help them with their strategy. So they do all of their SEO themselves. And they do a really great job at it, we just kind of helped them from a kind of like, from a marketing slash a brand point of view, because obviously, their brand was all about changing reputations of all people really going in and challenging it and making sure that everyone felt felt happy. And like the terms that were being used weren’t like negative, or like kind of putting people down. But ultimately, it wasn’t what it was searching for. And it was a massive conundrum for them. Because how are they? How are they able to kind of like change it if they’re not getting the visibility. So that’s something that I worked on with them quite quite a bit a few months ago, now they’re starting to get traction, they are actually starting to re educate people and like, introduce these terms like later living. And
I must say, as well, when I first went onto the website, I thought, I want to move there. Fantastic. And I was like, Well, growing older, just looks brilliant.
And it’s like actually inspiring people to, I guess like I don’t know, enjoy that stage of their life not see it as like a negative thing or like a cast out from society, like society has no use for them anymore. But one thing that we did was, we were very clear about what were brand keywords, so that were acceptable by the brand and what was like adding to that brand portrayal and like the way that they wanted to have it. And then we also had to split them into but what’s actually being searched for. So one of the tactics that we came up with was to the ones that didn’t align with the brand that were the negative connotation words, but were the ones that people were searching for the juicer in their content strategy, in a way that we could spin the blogs, to re educate people about those terms. So for example, if someone typed in like I don’t know, when retirement home, then they’d land on a blog that about like, why retirement homes might not be fit for purpose anymore in the modern day of living, and why later living complexes might be a better option for people that still want to have that sense of community and that sense of like independence, but do need a tiny little bit of support, but don’t need to be, you know, like kind of shoved away in a home somewhere. So it was really quite strategic in the way that we had to think about that in terms of the brand because they wanted to absolutely stay true to their brand. And that’s what I believe all brands should do, especially if they care about something so much. You can then start just like whacking in key search terms because they’re going to get you the visibility because then you’ve got that disconnect in your brand and what you’re actually being found for and then that’s really hard to actually build brand trust back up because there’s just that disconnect in it. So It’s, it seems simple, but actually a lot of thought goes into these swings, especially when you’re doing it on like kind of top level and making sure that like the strategy in places is certain. And I know that you also have a lot of work, Rebecca to make sure that like tactically and like operationally, that strategy comes to life and it actually does work.
Yeah, definitely. Part of the things well, one things I look at are, they may seem more granular, but you do have to work towards the bigger goal and the bigger outcome and what the brand wants and what they’re looking for. So yes,
I think it’s always interesting to see how they actually do come together. And then with like, the reports that we do every month, it’s always interesting to see like, how, how it does come along, and how they work. And I know that I’ve been sat in the office sometimes and then I’ve just like, heard you at our my whooping, because you’ve like solved the problem,
in technical issues down from 800, to zero.
And it’s just so nice to actually see it come to light. And then when we do like I catch up calls with clients and stuff like doing this with them, and like making sure they’re a part of the process. And they understand it, especially with SEO because like so many people don’t understand it. And so many agencies in the past have almost kept it like deliberately vague, because I guess, obviously, they weren’t always using like the best tactics and stuff in place. But when I was creating the services, that’s the one thing that stuck out in my mind, like SEO, especially like, from agencies, agency to client side, there’s not always that trust there. So transparency to me in the way that I was like setting up the services. And I wanted to create, and it was super important, because I didn’t want clients to not feel like they were getting value from us. So having actual conversations with them creating reports in language that they understand, making the reports bespoke to them. Because we’ve got different clients that want different things in the report and like different things are important to them. Some clients are happy with like a report sent to them via email, some really need that call, because they don’t understand how it all fits together. And obviously, it depends in terms of like, if we’re working with a marketing team, or if we’re working with a business owner, like they all need different levels of like engagement and support. And we I my my job really was to make sure that whoever came onto these services, knew exactly what value that we’re getting. Because I wasn’t, I wouldn’t be happy in terms of like my integrity, if I didn’t feel like people were getting the best service from us. And that’s something that we’ve worked really, really hard on to make sure that it’s actually come to life. But anyway, enough about the services. And we’ll talk a little bit about the importance of SEO for taking your brand International, because we’re doing quite a lot of work on that at the moment, aren’t we?
Yeah, well, it’s something like say, SEO, and never didn’t really do a lot of before. But now going international, I’ve got to admit that even I had to do some research. And that’s the one thing I love about this job is it’s constantly constantly learning because everything’s constantly changing, changing, like, we were speaking the other day about, if trained to become a GP, and it’s an absolutely fantastic job. But the body is what the body is, but whereas with Google and Facebook and Instagram are always changing, there’s always updates. And you have to keep on top of that and constantly keep learning. So going international with SEO is something I had to look into. And it’s it was it was very interesting, because obviously if you’re producing, you’re if you’re producing content for a different language, and you’re not fluent in that language, it can be very hard, because if you’re using things like Google translate the accurate like, so there was a few points that I kind of noted down for anyone that wants to go international and important things to consider their SEO. So before setting up your website, you actually need to tell Google what language your website is in. So you’re basically saying to it, hi, Google, this language is in Spanish, save it, save it to people who are searching in Spanish. And then you also need to submit your submit your website to local search directories and engines so that they know that your website is there. Another important thing that I came across as well so touching again on language, you can you know use sometimes you don’t like a website and you have like a drop down and you might say like English French, yeah, bah bah. And it’s important to cater to languages not countries because Some countries actually have more than one official language. And I’ve seen some different drop down menus where you have like, a flag. And it might be like a French flag. But you’ve got to think as well that lots of people in say Canada, yeah, French. So I think it’s really important to cater languages, not countries, because I say this, there can be more than one languages. And also you can get people as I’ll feel, move countries and might prefer to still search in their native language. So you’ve got to consider that. So once that kind of all that websites done, when you’re creating content, it’s really important to consider that the changes in culture value norms, religions way of life, because people don’t do things the same in London as they do in Manchester. So it’s really important to consider different changes in culture in different countries. Spain has a siesta, you might not be expected to have your business open, or your phone lines open between one two or whenever it is. So there’s lots of different things to consider like that. As well, like Chelsea touched on before, when you’ve got content and maybe with like retirement village and life to live in, there might not mean the same thing in a different language. Or they might be perceived as not. Yeah, not like the the way you describe something. So retirement village in French might be seen as quite, like offensive or like it’s quite ageist. So you need to think of like different ways of how people in different countries talk about things. And that’s why it’s really important that if you are translating your content, you need to get someone who is native to that country, because they will know all about how the way people speak and can successfully convey the ideas in a way that you want to whilst maintaining your optimised content. And then also as well, you’ve got things like Google My Business, Social Media, again, signalling to Google that you’re in that country. So creating up social media platforms, Instagram, and creating an address showing people where you’re using phone numbers that are in that country? Yeah, it’s kind of it’s kind of like SEO, but there’s a lot more things to consider languages, and then differences in culture and things like that.
Yeah, I think it’s all stuff that obviously when, when clients come to us and ask us, for help with these strategies, is all the stuff that they don’t expect us to turn around and say to them? Yeah, I just think that we can go in and up to optimise a few words in like, I know, play around on the metadata and make sure that all the technicals work, whereas I actually, it just goes to show that there is so much more for your SEO, and it really has to be a partnership with the agency that you’re working with, for you to get it right. And I think trying to just outsource something, but really like not have that much involvement in it. It doesn’t always go to plan, especially when you are going with like the kind of the international or you’ve got like FMCG based businesses, we really need to know what’s going on in your business so that we can help you and act actually as like an outsourced marketing department. I think International is just one of those ways as well, where like, you need to make sure that you do your market research on the keywords. And you’ve actually got the links with like the people in that local language, if not like there’s people that we can suggest to you and if we know them, but ultimately, like our service, and our expertise can only go so far and a lot of people that work on these bigger strategies. They have to meet us halfway. So I think that and touching on really, I guess, the ever changing nature of Google. And I think you summed it up really, really well like the body like it stays the same. But Google is like constantly evolving. Yeah. And yeah, it can. It can be overwhelming at times, especially when like, you’ve got to stay on top of Google. And then you’ve got to stay on top of Facebook and stay on top of like Twitter and how that’s evolving. And then LinkedIn. Like I get served like a new LinkedIn bloody London page, like every week. Yeah. Like it’s hard to actually kind of like, look at the bigger problems, but then learn how to navigate the smaller, the smaller changes and the nuances that just change every single day. And I think Google is just one of them. They are starting to get a little bit better now in terms of like giving people advance notice, I think when bigger updates do come out. That’s not always been the case in the past. And I remember a few months ago coming into work Did they change something on Google Shopping? And we’d not been? We’ve not been notified by it. And then I think we had about six or seven clients asking about, like, why things weren’t pulling through correctly. And then we had to like figure it out. And we did it. In the end, it took us literally about two hours. But like, now, with the SEO and like the Google your UX update that they had in May, we actually had quite a lot of time to figure out what it was going to be. And they were really good and open about it. And since that has come into effect, we’ve noticed a few key differences as well, haven’t we in the way that Google’s actually like serving websites now? And what’s important to it? Yeah, definitely,
I think the users are becoming much more aware of what they want, and they want it quick. So the user experience update is all about basically, making sure that that person, that user has the best experience on your website, things load quickly, they can navigate in about three clicks, they can find pages that they need, like get onto page and being able to find the contractors, it’s a bit of a nightmare. And if I know I do it, if I can’t find it in about three seconds, I leave here, because this is not doing it quick enough for me. But now use it, the user experience update that happened in May, and is now changing a little bit. So there was the core web vitals now give you a score of how your website is working. So this would kind of affect your ranking. Because if people left quickly, obviously, it wasn’t a very good page experience. But now the new update that’s happening in mid June, which will be done around August time, Google is actually using this user experience as a direct factor for ranking. Yeah. So instead of it just like hinting, it’s now like, a direct link. So if your user experience isn’t very good, maybe images aren’t loading quick enough things like that, it’s actually going to affect rankings. So Google, put in definitely putting the user first and saying they want this level of service. And you’ve got to, you’ve got to give it to them as we’re gonna rank you lower.
Yeah. Now, that makes a lot of sense, actually. And I think we’re really starting to embed that now into our processes as an agency. So I shared yesterday on our social that we recently done like a wireframe for a client to make sure that you know, I call it the content was working. But actually like, what you don’t see into that wireframe is yes, our creative director drew it up in terms of user experience, but you had Aaron also taking part in that mentioning about like technical SEO factors and what would need to be considered and the user journey, then in terms of like, the content strategy of the site, like me, and you we are working on the categories for and like how it all needs to work so that it is literally built with SEO, and this in mind, so that that website is fully future proof because there’s nothing worse than inheriting a website. And then, like we we try not to do SEO services on websites that we haven’t built ourselves, because we just can’t guarantee though, that it will actually work. And it’s not fair for us to take the accountability if it’s not unlike an easy adaptable, and an easily adaptable kind of ICMs system or efforts if it’s actually like quite difficult for us to do the job. Or if it wasn’t built with like the right categories in effect, or the user experience isn’t great. So we try and build all of our websites with that in mind, and really get to know how it’s actually integrated. So that then when Google does have these updates, it doesn’t really help, it doesn’t really hinder the SEO strategy. It’s just another thing that we need to just go back through and just double check everything. But really, if it’s built with SEO in mind from the off, and everything is aligned, and it all works, it saves you a lot of time further down the line. If it is a way that you really do want to kind of grow your grow your client base or like your customer base.
Yeah, definitely. And there’s, there’s lots of things you can use a while to check how your site’s performing. So you can use that Google console lighthouse, or PageSpeed Insights to really look at how Google is seeing your website and whether it’s giving you a good score. But a lot of it does tend to be the technical issue. So one of the things as well as accessibility, which I didn’t really know much about before I started here, but I really looked into it and it’s about catering for people who and there’s loads of different to different scenarios, but for people who are visually impaired, making sure making sure or you meet him as an alt text, and then
also xx and things like that, and like how old people are maybe like, people who like a completely visually impaired, but they need those audio cues. It’s something that we do a lot on with, like their designers. They’re incredibly good and attuned to that. And then you’re great. Now we’re bringing that to life digitally, and making sure that like, everything is in the correct places. Yeah. And then Aaron’s also great at making sure that the images are actually optimised and we can have that streamline in place, I think in terms of what we use. So we actually use sem rush for our SEO, for SEO software, it’s third party. So again, like it’s trustworthy, you’re getting benchmarked against like one of the biggest providers, and in the UK and in the SEO world, rarely. So it’s not something that we can we we can’t really like detail the results like they’re either there or they’re not. And we’re happy for clients to hold us accountable if that’s not the case. But yeah, I think a lot of a lot of learnings come really from doing these services, and they’re constantly evolving as well due to the nature of it, and we just never stopped learning and that’s the type of people that we want to have on the team. And it’s great. And then that way, then we can make sure that clients are always getting the best results too. And we’ve had some great results. Yeah, awesome. It’s it’s been a great ride. But yeah, if you’re, if you’re interested in getting in touch with us and learning more about SEO or if you’ve got any problems that you think we can help you with, get in touch with us at Hello at so marketing.com