MArketing Strategies

News Effective customer first marketing strategies

Putting the customer first is about first understanding who your customers and potential customers are.

Putting the customer first is about first understanding who your customers and potential customers are.

Companies that create marketing strategies with a customer-first approach are often the most relatable and have the strongest brand resonance when it comes to ‘purchase time’. 

Successful companies know what the customer wants and why they want it. Going deep and looking into how their lives work and what impacts their decisions will enable you to consider how you can meet their needs or desires. 

SO if you’re looking to become more customer-centric in your marketing strategies, here are some tips:

 

Get clear on your business goals 

 

Defining the business goals means every strategy and task will have direction. Ultimately aiming towards a long-term vision of the company. Without quantifiable goals, there is no way of knowing whether the marketing activities are working. More importantly, though you run the risk of harming your brand-building capabilities in favour of short-term sales revenue. Overlooking the long-term needs of your customer and business for a quick few quids is costly. 

 

Know your target audience

 

Your marketing should be centred around the people you are trying to reach and attract. 

Creating audience personas will help you to understand your customers on a more in-depth level. This will in turn help you to understand the way they think and why they make the decisions they do. 

In addition, it will give you insight into your customer’s pain points and issues that you could resolve. Alternatively, their aspirations and desires that you can help them to achieve. The information and data you collect here will also inform your brand identity and value proposition.

 

Create a customer journey map 

 

So you know what your customers want… But how do you reach them? A customer journey map helps you to define the steps your customers will take with you, what information they require at each stage and how this will be delivered. 

The whole team will benefit from knowing where they fit in and contribute at each stage – so it’s important to get them on board. The goal here is to map out the entire experience from awareness through to advocacy: AKA the marketing funnel! It will define what touchpoint the customer needs at each stage of their journey.

 

Planning your marketing 

 

Although some content should be reactive based on industry updates and news, on the whole, a content strategy should be thought out, taking into account the customer journey map. Take into consideration that at different times of the year, people will require different content topics.

Here you should identify keywords and long-tail search terms that you want to rank for. Look at the search intent of queries and use this to help plan the content you are creating. Then utilise this across the platforms where your customers will spend the most time. It’s also important to ensure your content is diverse. 

 

Tracking your progress 

 

In order to run a successful marketing campaign, there must be measurables that can be tracked. You should always review and look for any improvements too as always learning about your audience is important to long-term success. 

 

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