Digital Marketing; Getting Yourself Out There

Putting Yourself Back on the Market

It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website.

Search Party

When most people think of “digital marketing” their immediate thoughts naturally centre around being on the first page of Google, and in fairness to them – they’d probably be right. Search engine optimisation (SEO) campaigns help your business to get increased exposure on Google’s results pages under relevant keywords that users are searching for everyday. And with Google reporting that they process an astronomical 3.5 billion searches daily, there’s no denying this is a great place to be found. But what if you don’t have the budget or time for an SEO campaign? What if, as is the case for a lot of ecommerce retailers, the keywords you need to be found under change on a regular basis? AdWords, the largest pay-per-click advertising platform run by Google, allows businesses to achieve first page exposure at a fraction of the cost of conventional SEO, and regularly update the keywords they’re covering.

Shots Fired

Thanks to the rise of popular services like Mail Chimp, the use (and effectiveness) of email marketing campaigns has risen dramatically over the past few years. SO Mail is a new approach to email marketing that effectively takes all the hassle out of connecting with your customers directly. With packages starting from £175 + VAT per month, we pretty much do everything for you, including designing templates optimised for engagement, and managing lists of consumers eager to learn more about your brand.

Branching Out

But who says you should just be waiting for customers to search for you, or join your data lists? Perhaps 2016 is the year you finally “get out more” using your social media channels. Social media marketing, using sites like Facebook, Twitter or Instagram, is a great way to take your brand directly to the consumer, building a relationship with them and hopefully cutting out the searching process altogether. Get social with your brand today, and you won’t only see an increase in enquiries, but also embrace a healthier, consumer-focussed brand image.

Market Man

In 2016, embracing digital marketing isn’t just about pursuing the top positions on Google, or Tweeting about your products every so often; it’s about implementing a well-rounded strategy that connects with the consumer on a variety of levels. SO Marketing specialise in a variety of different sectors of digital marketing, and as such as well-placed to offer recommendations and advice – email [email protected] today for a free appraisal.