Content marketing

Transcript

Hi everyone, and welcome to so what’s up? In this episode, we’re going to be talking about the Content Marketing Association awards.
Hi, everyone is Chelsea and I’m here with calf today. And she’s going to be asking me a few questions about my time judging on the Content Marketing Association awards earlier this week, it was a great opportunity for me, it’s the second year in a row now that I’ve done this, and I just wanted to share a little bit more really about why so when do you want to take away calf? And because no one really knows what it is?
Well, I was gonna say, obviously, we had social media posts out about it, and I’m not entirely sure myself. So this would be quite useful. So what is the Content Marketing Association awards?
So the Content Marketers Association awards are done by the Content Marketing Association, it is what it is, it’s an association that I guess it’s all things content marketing, they do some really, really useful webinars actually around like updates in the content marketing industry, best tools, my guess some sort of just information really around, like what marketers need to know to like, develop a really robust content strategy for their businesses. And I found them really useful during my career. So far, every year they host like an award ceremony. And they invite agencies and their clients to contribute loads of different campaigns. So from one’s from like best print to like Best Use of SEO to best be to see social media best, like other things like that.
There’s a lot of them, is it quite well known then,
I’ve been doing it for the last four years, I want to say off the top of my head is someone who doesn’t even have four years content marketing X ray. I’m not sure how far it goes back. But this is the second year in a row that I have been personally a judge on there. And I know that it’s definitely around for three years and around because I know other people that have judged on them.
Well, they obviously think you know what you’re talking about? Mm hmm. Yeah,
they think they even could do crazy winging,
it won’t tell anyone, it’s not true. So why do you take part then.
So I think there’s quite a few reasons why I take part rarely, I think, one, it’s nice to see what other agencies and their clients are doing. It’s great, in terms of like getting inspiration for things that we could use for our clients, I’m seeing what the best in the business are doing. I guess how people have approached certain problems or like maybe using like a negative campaigns and ways to do things. And then it’s also like the network inside of it, because I was just gonna say, networking part of it as well. Yeah, kind of your you put on these like zooms with other people that are like experts in the industry. And I say experts, I’m not in any way calling myself an expert. Maybe one day, but it’s just really, really nice. And then like you, the way that it works is you get this panel, like an awards platform, and all of your things are uploaded as like a PDF with like supporting evidence. And then really, really, like comprehensive and great and some of the examples in there are just just mind blowing. And like the story they tell like the KPIs attached to them, what the challenges are, and like how they were briefed on them, and how they then overcame it with the solutions. So it’s a really interesting read. And then what you do after that is when you’ve gone through, and like read them all and scored them, and I think it’s based off like effectiveness, brand, synergy and creativity. And you then get scheduled onto these zoom calls where you chat really with like other people, and we try and figure out which ones like gold, silver and bronze, okay. And yeah, it’s really nice, because you get to meet people that you don’t usually come across and like digital leads from like in house companies, other people that are like, consultants, or like there’s such a breadth of them, and like different age ranges. And it’s really, really nice. And it’s nice when like people can add their input in and you get to listen to all these people. It reminds me a little bit like seminars when I was at uni and studied English literature I like literally like a bit of a book club where you just like chat about these different things that you’ve read. And yeah, it’s just really, really nice. And then let you chat a bit on LinkedIn afterwards and like message them and stay in touch. And I’ve got people that I’m still in touch with from last year and it’s really, really nice.
Then there’s potential them for collaboration for other things as well
them. Yeah, definitely. And I think it’s just nice to keep in touch with people and to see like, where their careers have taken them. And I guess like the opposite Yun sees that they found out there. And then like, I guess seeing people grow over the over the time that you’ve known then yeah,
definitely. And you never know where they’re going to move on to and who they know and all that kind of thing.
Yeah, it’s almost like using it for business connections.
You never thought of that. And so what have you seen then from the applicants that really interested you?
So I’ll caveat this. I’m not allowed to say what categories I was judging in case, you know, people in those categories don’t win. And then they come after me with like a hit squad.
Yeah. We don’t want anything like that happening there. We’ve
not got security here. I’ve we so we have we have. But yeah, so we’re some of the ones that I’ve seen have just been like, really well thought out approaches to quite bland industries. And by that, I mean, there was a supplies company in Australia. And they had a really interesting and in depth content strategy as to how they approach like creating content for that. And off the top of my head, I think they drove in, like over a million pounds worth of revenue from their blog alone. And that amount of money just kind of blew me away, really, over the space of two years.
So that’s interesting to learn, then, how they go about stuff, just not to copy but to just to learn from it.
Yeah, I think also as well caveat that with, obviously, a lot of the budget that they put into that was like, we’re talking upwards of like, 25k a month, and we don’t have like clients that pay your sandwich for our su services.
So anyone that wants to please feel free? Yes, please do.
Just maybe give me some free warning so I can get in the holiday. Yeah, I will not be leaving my desk. Well, it will be cheaper to do it. But it’s interesting to see it. I guess I live it from like, obviously, Mike calls this like my tendencies, but like, I think like 10 years ahead, and that’s where I want to be, I want you to be like providing that level of service. Yeah, definitely. It’s nice to see how people who were doing that now. And like me thinking like, Okay, well, how do they actually go about doing this? And what are their processes? And how can I adapt that to our small or agile team and make it work? Well, they had to start somewhere, didn’t they? Yeah, exactly. So I think it’s, it’s nice to see where the services could get to and with, with it being relatively new services as well. I’m quite agile in my approach. Anyway, I care more about the result and the process. And so it’s nice. While we’re still in that, I guess, like just the gestation period, to be able to like experiment to see how we can do this for clients. And that was one that really stood out. And then other ones as well. And a lot of b2b companies now trying to emulate their b2c counterparts. So for example, the car industry, the automotive industry, I guess having like E commerce websites that are actually like, well ahead of what other b2b companies will be in terms of their e commerce size, but actually, it’s kind of like a hygiene standard, really for the b2c counterparts. And it’s just like, it opened my eyes to how, I guess, desperate the gap was between b2c and b2b. And I think there’s some times you don’t realise until it’s put to you in such a such a kind of clear cut way.
Yeah, and I don’t think you realise different things apply. And if things appeal to each side. Yeah. And
I think it’s just like, different sales cycles as well. Yeah. And how, how I think, and I think this is a misconception, really, as well like, would be to be how it’s like super rational, and there’s no emotion behind it. Whereas Actually, I’d say, in b2b, there’s usually more emotion because it’s like, you have to take that time to build that relationship with someone and build that trust is more long lasting, presumably, yeah, relationship driven. And whereas, like, if I want to just buy a coat, like it is 50 quid that’s 50 quid, it’s a relatively low risk thing. Whereas if you’re a business and you’re spending like, I don’t know when hundreds of 1000s of pounds on some sort of like construction machine, that’s like a key component to your business and you want to know that is not going to let you down and it comes with certain warranties and supports there. Yeah. Whereas like, if I wash my coat on the wrong thing, and it breaks, that’s one on me and two, not really good. It impacts my life apart from I’ll be a bit
cold. And if you buy another one, you won’t even necessarily go to the same place. Yeah, exactly. Because you’ve got no relationship with them. It’s just probably price driven, or you happen to be there at the time,
or whichever Instagram had stood out to me at the time.
You’re shouted loudest. So how important then would you say that content strategy is in marketing,
I’d say is massively important. And I think it’s often one of the most overlooked. So I think what I’ve noticed over the past 12 months, I would say is our SEO services. And our, I’d say digital services have picked up way more than our content and social media services. And that’s been great, because obviously, we’ve been able to hire a backer and provide opportunity for local talent and generate that awareness. But I think, really, you can’t think about an SEO strategy unless you actually have the content there to support it.
Well, no, it doesn’t need one, you can’t have one without the other. Can you really No, not really,
I think it’s all well and good, like having ecommerce pages, you know, for like the products and stuff, and we go in there, but that’s only one part of the sales cycle for me. So that’s more of like a intent to buy type keyword that you’d have on there, or like I guess, like a transactional one, where it’s like, really, content strategy helps you in that general awareness, or, I guess, almost driving that need create some really good content that educates or inspires or engages people and reeling them in? Yeah, real in the men. And then I guess also as well, content strategy really encompasses the entirety of your customer journey. So for example, if we’re thinking about clients that have already actually bought from you, how are you engaging your current clients? Are you sending them like more free email lists to keep them like up to date with any changes potentially, within the industry? How are you keeping that relationship going? So a lot of people don’t actually do that. And like looking after their current client
keeping up to date as well, with the ways of doing that? Because I mean, way back when when we started, we used to write, actually physical letters, oh, I spent hours. Yeah, I was to envelope stuff, as well as every other thing that we were doing at the time. So just being three of us, we wish to just, you know, dip in and do stuff, but we used to 10 Physical letters, sometimes even handwrite the envelope, so it didn’t look like junk.
Wow. Okay. I mean, that’s, that’s, that’s great. And I think a lot of effort goes into that. But I mean, we’ve got MailChimp now. Well, like I said,
I mean, I’m making myself sound really old. And we had stamps and envelopes and everything.
For Yeah, I mean, that’s quite nice, actually. But it’s thinking about, like, you need different types of content as well, not even just digital, like, pamphlets, or brochures or business cards. And I think like even in previous roles, I’ve worked with clients on my actual b2b exhibition stands that they had to send out and be printed. And thankfully, I’ve not done that recently. But it was stressful talking from someone who measures furniture, and then by the time they’ve actually put it up realises it doesn’t fit in their room.
Yeah, we’ve done a fair bit of that in the past, helping out with exhibitions and stands in the even to the point where the coffee machine, you know, in the things that they they needed. Yeah, promotional items and things if they come
through, don’t let me near them.
We haven’t done that for a while.
I think COVID Put an end to that was an
element of it. But I still, I mean, I don’t know if it’s just maybe an old, old school about stuff. But I think people do sometimes still, like a physical. Yeah, element of piece of paper or brochure or something.
I think brochures are certainly still viable, especially now. Because people want to, obviously keep everything online and just like have them to send but sometimes just like something physically could hold. I think it takes a especially like something where it’s service anyway. It’s not like a physical product. It takes like an abstract concept. So for many of our clients, or SEO in their website is an abstract concept, because they don’t even know what it is. Yeah. Whereas if there’s like some sort of like brochure or something that we can do, almost kind of like, physically manifests it so that there’s something for them, at least,
you know, they might like leaving it with customers or potential customers and things like that. Yeah. I mean, business cards do seem to be a bit of a dying thing. But they are still about.
Yeah, I mean, this this loads that you see on my LinkedIn when they show up and it’s like the ones from the divorce lawyers where you split them in half. It was funny, but yeah, I guess like a content strategy is really important, and it shouldn’t be overlooked. It’s not necessarily like an SEO strategy or like a, what I’d call like a digital acquisition strategy. It’s certainly a part of that. where you’re trying to acquire new customers, but content marketing really should be utilised across the entire customer journey for it to be effective.
I mean, I don’t know if we’re allowed to mention specific companies, but I’m going to anyway, we had something through the post today from Emma Bridgewater, nine, and it was a really nice looking just an A five little brochure and on the front, like a block foil for lettering. Yeah, you know, it’s quite appealing. And then you stop and think, oh, no, there’s some thought into that. And then you open the first page, and the first set of crockery is all with gold on it. So it follows through. Yeah. And I thought that was actually really nice. Whether it was on purpose or not, I’ll never know. And it seemed to work quite well.
I’m gonna hazard a guess that they probably put that force into it and did intend for it to be that way. Well, it was noticed. So it worked. Yeah. Whereas like, I guess we’ve that it was really nice, because obviously, it’s like, prompted, yeah, I’m guessing that he probably signed up for that in the past, or at least someone else from here,
someone has, in fact, actually it was addressed to an ex member of staff. So thank you to him.
Yeah, thank you. I mean, we’ve enjoyed it. So that’s a good way of like keeping people engaged. And like, I think for me over content that I’ve seen about six months ago, I bought a bag and I was looking for a tote bag and I think I was torn between you had a few I think didn’t you that was like a Kate Spade and another one and probably coach one of them. Yeah, Coach probably was,
you know, one of my favourites is designer
is probably one of them. Then when I was like open and over and over them, I saw this like random Instagram ad. And it was from a company that I never heard of before called lawful London and that it was like a really cool video and it showed you like all the compartments and I am anal about like putting things in the right place.
And don’t look at my handbag. Yeah, mine is
like spotless and everything has it space and this had like, I think it was something ridiculous like 14 different compartments. And a laptop sleeve that you can is padded as well. So like I don’t need to carry a separate laptop bag now. That’s cool.
I’ve started carrying a separate one and it’s just a pain. It is
a pain especially when like you take your bag out to client meetings and you have that and then you walking through the door your hands full. I just don’t think it looks No,
it looks messy and clumsy.
I think yeah. It’s hard to walk into a client meeting with people that are double my age anyway, thinking like, why is this 25 year old telling me how to run my business and exude confidence. So I’ve got my hands for
dropping thing. And your coffee?
Yeah, it will go to shake your hand. And it’s like, I’ve
just had that for me.
Yeah, but no, it it just the way that they sold it to me it was just like, it knew what I was looking for. Because actually even though like in the back of my mind, and the reason I had not actually bought was because I think the more expensive one which was probably the Kate Spade one didn’t have a laptop sleeve and it was just like a normal tote where you chuck things in it might have like, you know the the zip bag for where you put your in. Like purse and stuff in. Yeah. And then another one that was like less expensive didn’t even have that and I can’t stand backs. What you can’t find what you’re looking for. Because it really annoys me because it’s a waste of
time. Well, yeah, not looked at it that way before.
Yeah, I think it’s just I’m impatient answer. So I would never have guessed. No. It’s probably why I go well with most clients. Like I wanted to quicker than they do. Yeah. But yeah, I think that kind of annoyed me. And then when it was like explaining, I guess like the value proposition that marketing speak or call it that, like you can find things easy. Yes, go all of these things. It’ll keep you back safe. And it’s made out a vegan lever is fully sustainable as well. And it was delivered as a carbon neutral, because you know, being a Gen Z person I am. I’m woke so I have to think about someone else to be to be, you know, save the planet. And yeah, it was just, it kind of ticked everything I wanted. And it was cheaper than the Kate Spade one. Yeah. So sometimes you’ve
helped an up and coming brand as well, which is always good. And
I I like doing stuff like that. In fact, actually, I was one of the first people to buy like a Cambridge Satchel from the Cambridge Satchel Company. And I’ve loved that brand. And I followed it. And actually most of the fashion brands that I buy from, like Fairfax and favour I was one of the first people to buy like the Buddha boots. And actually, when looking back now, I’ve always been a sucker for I guess, new challenger brands to market. Yeah. And they’ve always used social media to guard against
that, because that’s your interest in your career as well. So it speaks to you.
Yeah, I mean, before my career, I’ve always been a brand
That’s why you’re here. And then now, probably
chicken or the egg. Yeah. But yeah, I think it’s just good content captivates. Yeah,
definitely. And I think it makes you trust the company as well.
Yeah. What you’re buying? Yeah. And I’m the type of person as well, especially with like the bag thing, because I know it’s a big purchase, and I hate wasting money. For, for example, like, I’d not bought a bag, eight years until I was like buying that one. And it was like my next big purchase. So
yeah, that’s just what we learned.
No, it’s like, I’ve done it the same with my coat as well. Like, I’ve not bought a coat for around like, my, I think it was like seven or eight years. And I’ve just recently bought a new coat. Yeah, but like, I prefer to invest in something I genuinely like. And yeah, social media, I think inspires a lot of the purchases I make. And a lot of that is from the content. And then I go in and I watch like YouTube videos of like what people have done and user generated content as well, because, obviously, your authority so if you can get out there, I know that brands can’t always control that they can incentivize it No. And put it is helpful if you’re undecided as well, if you can see a couple of good reviews. Yeah, definitely. Because I mean, I almost have to be like, well, for money to leave my bank account. I really, really want something needs to be special. Yeah, or like an investment piece. And I think that’s where content, I guess helps me sometimes to make those decisions.
Because if they’ve not bothered with the content, then it’s not very appealing isn’t really you want to know more?
Yeah. And I think that’s the thing. Most people now especially like my age, because obviously, the cost of living is going up and like the cost of like inflation and everything, there’s and we are, like less likely now to buy houses and things like that, too. Because like of all of the things going on in the world. And then student loans are ridiculous now is like one of the first years to have it at 9000 a year. Right? It’s like, people my age actually want to make more informed decisions. And that’s why like, all of this content helps contribute to
that. I mean, sometimes I guess there’s a bit of an overload, right? Oh, yeah, definitely. Like,
I mean, luckily, I’m quite decisive. Like, I can probably decide after two or three. Yeah, and, or I’ll just like quickly look into a company and then I’ll sleep on it. So don’t make an impulse buy but like if I want if I want something I usually no, within a few minutes. Usually if I want it Yeah, over people, though. First impressions do count. Yeah, definitely. But I think other people, certainly friends I’ve had, they’ll like troll the internet for like and watch all the videos. And one thing I don’t do to be fair, it’s like watching like, reviews that other people do where it’s like, top 10 best coffee mugs and stuff like that. Yeah, I was I wanted a coffee mug. So I was like, right. Okay, I’m gonna get a Chili’s one. Because that’s what I thought of immediately. Because obviously top of mine, they were top of mine. And they recently just launched the thing, and I kept getting ads for them.
Yeah, that always helps. You know, in the front of your mind, isn’t it? And yeah, but then also I know, James and I in the past, we’ve always said that our best decisions have been the ones we made instantly. I think
sometimes Yeah, don’t Yeah, yeah. But no, I think contents great. But I think for extended sales cycles, especially for like b2b. They usually help a lot more in terms of like the case studies and making sure that like the abstract services, a bit like us, that people actually do do what they say that they’re doing. Yeah. Yeah, definitely. So yeah, content strategy is super important. Yeah. Worked. It’s keeping
you here. So then, I think we’re coming probably coming to the end now. So just give us a bit of background on your career. And how you found working in content marketing and what got you to this point, for anyone that doesn’t know.
So I think career wise, I never really knew what I wanted to do. I studied English. I still don’t know me either. To be fair, but I tell James and I can read it. But yeah, I just, I’ve always loved stories and or just like communicating with people. And I’m, I’m the one of my I’m the one of my friends that usually has like, the one that I’m usually the one that communicates the most or like tells the funniest stories or like, engages people. And it’s something that I’ve always enjoyed doing just like talking to people or like writing things and yeah, for some reason before I wanted to be a lawyer at one point, I realised it was too boring, a little bit different a little bit different. I think it’s one of those though, isn’t it with like, classic. What do you want to be? You don’t even know I didn’t even know marketing was thing. Doctor lawyer. Yeah. Teacher. Yeah. But yeah, and then I work to Alton Towers on their brand protection team. So that was quite an interesting role. It was sales, customer services and a little bit of like social Media, we were talking to people on Twitter and that keeping them engaged and stuff. I used to get in trouble quite a lot in that job because I would start debates between Alton Towers and for Park. And because they’re under the same brand, I was gonna say that the same group aren’t the same group. So they didn’t really like that friendly competition. No, I wouldn’t really call it friendly either. So yeah, there was basically directors knew when I was working, but you know, what? Got great engagement. So yeah, you
mean, you see that with a lot of things, I think, I think possibly Twitter more than the other socials. But I don’t tend it was on. Yeah. But you know, when somebody complains to a company, and then the company replied, and it’s funny, and yeah, that’s a diffuses. The situation?
Yes. I just wanted to make people smile, especially obviously, after the smiler incident, and that was
gonna be forgotten a hurry, isn’t it?
No. And I think that kind of, so part of that was like, a lot of our responses were scripted. And then we would get into trouble for not being overly personal in the responses. And it was a fine line between what we could and couldn’t say. So like a legal thing. Yeah, it’s PR thing first. And I think it was just a super challenging time, because obviously, they’ve never had anything like that before. And it was, it was a rude awakening into the world of work. I was like a nine year old, and I got called C bomb on the phone by someone that rang me up, basically blamed me for the smaller incident, which
obviously, it was your fault. But yeah, obviously, if anything goes wrong, that usually
was not my fault. But we can say
publicly, Chelsea did not do that.
I was not operating. I’m not qualified to do that. And I don’t think anyone in their life would ever let me near any form of technology that isn’t a MacBook or an iPhone.
I was gonna say you’re sitting by quite a lot of technology at the moment. But yeah,
true. Bobby, what you don’t know about this is it’s taken me a year to learn how to do.
It seems seamless. Yeah, no, it’s
just x overexposure we’ve done over 50 of these now. It took up to like, 20, for James to even let me near the bottom. But yeah, and then I worked at Dustin stint in recruitment, where I was doing a lot on LinkedIn, and then talking to people and selling to them. And I found that a little bit repetitive. And then I got a job in an agency as a content marketing exec, and I think that kind of opened my eyes up to just how much content actually encompasses marketing in a way. And I’m not saying that all marketing is content marketing. But it certainly encompasses a lot of the marketing journey, that you’re trying to influence people. And then you have aspects of like SEO, where it’s like, improving your content and getting out there and most might work for Yeah, most digital marketing, I’d say is content marketing. Yeah. Or it’s based around the content strategy and where you want people to see it. Yeah. And it does encapsulate a lot of what we do here. And I think having like a Content First approach, yeah, I’m really focusing on that is, where the strength of our services are, and the content I tried to create, I always try to put myself in the shoes of what would a client’s customer want to know? And sometimes, it works really, really well. And most of the time, like, we get super good results around that because we base it around what people are actually searching for. Oh, yeah. Like, I guess what’s going on in industry trends. One of the blogs that we wrote from one of our clients, was literally after a couple of days on like, the top three positions in Google for like their industry. And
I think people don’t necessarily realise what goes in behind the scene to that, because, especially if it’s a customer who’s industry you don’t really know about. Yeah, a lot of research.
Yes. And I think this is where it’s quite hard, because a lot of our work is actually front loaded. So when people sign up to retainers and stuff for us, they don’t realise how much work actually goes into like the onboarding process.
They just see the the finished article without blood, sweat and tears behind it.
Yeah. And I think as well, like, it’s easy for people to like, see a social post go out and just record it’s a social post. Whereas I actually, so many hours of work went into that social posts from the hashtag analysis for the graphic design, who’s created the graphic to it to the timing. Yeah, the timing, Rebecca, who’s like, gone and searched and like research the blog post needless and written the blog post, Rebecca and SEO optimised, like SEO, to make sure that it’s found and a lot of work genuinely goes into the work that we do and the content that we do isn’t just spewed out or anything like that. And I think with the results that we have got for our clients, proves that I think yeah, I think we on boarded a client in July. And we did a quarterly wrap up with them. And this is like posting two blogs a week for them. Yeah. And within month one, they got more than 19,000% exposure from just a few blogs that we’ve done for itself. Yeah, I’m just putting down like, like now, like just a few blogs and stuff. But actually, like, we worked really, really hard with that client. And our team is so engaged, and they’re always sending us ideas. Because, I mean, that always helps. Yeah, it’s a legal firm. And obviously, like, I wanted to be a lawyer, but I’m definitely not one. So like, I don’t know too much about it. But when you can have a great relationship with the subject matter experts, yeah. And then they can use our expertise in terms of like communicating that digital platform, combining the skill set. Yeah. And it’s really working as a team. And I think when I created the services or content marketing services, especially knowing from the past that it’s actually quite difficult to engage an internal team. And also, I guess, make it work in a way that like, isn’t too stale, or process driven. And it actually is a little bit agile. I really wanted us to be a part of their team where they feel like you can email us or like pick up the phone.
And you don’t want to get anyone’s backup, either. If you know if you feel like you’re treading on their toes or anything like that.
Oh, yeah, I mean, I probably do that. Anyway, the type of person that if I want, something happens to them, but I think most of our clients, like my proactivity, and how excited I am.
And exactly, and I think that makes a big difference. Yeah, but
I think that’s what we’ve always onboarding them. And obviously, the clients choose me and I choose the clients that we take on.
You know, we wouldn’t just take on anybody, because some people would just be impossible to work with, because they just wouldn’t get it.
Yeah. And I think it’s just that, that mutual respect really button, I had an idea in my head of how I wanted the services to work. And overall, overall, we’re growing the content marketing services to definitely be that like, we’re not as big as we could be yet. But I mean, it’s still a work in progress. And it’s still early days, isn’t it for specialising in that? Yeah, and I think for me, as well, personally, like, I want to get a content marketing executive, maybe in the next 12 months, and you have a side and get someone into obviously help with that aside, because I want to grow. And I feel like I have a lot of content marketing knowledge. And but it’s not what I want to be I don’t want to be a content marketing specialist, I
want you to be I want more than that. You don’t want to get just bogged down with that every day. Yeah, cuz I
think it’s about what excites you in terms of coming into work. And definitely, I love talking to our clients and making sure that they have the best strategy and they get the best service. Yeah. I think content marketing is a super important part of that. And it’s part of my personal strategy to engage our clients as well across the board in the agency. And it’s why we wanted to start different forms like a podcast and the kind of other things I can we’ll start email assume once we’ve got the new branding done, and new blogs, and we just want people to feel engaged with what we can actually offer them and also understand what marketing is because I don’t think a lot of businesses do you know what it is?
No, I’ve always had that. I mean, obviously, we’ve been going a while now when people say what do you do when you say marketing, and then they’ve got a certain idea what that might be? Yes. And quite often it has nothing to do with what we actually do.
No? No, not really at all. But I hope I’ve not bought too much in terms of content marketing, never scintillating subject. Brilliant. Okay, well in that case, and if anyone else is interested in having a chat about content marketing, or you want to find out more about how the services work, and get in touch with us at Hello at SEO marketing.com Thank you