How Responsive Web Design Could Transform Your Business

September 12, 2016 / Design, Web, Websites /
Time To Go Mobile

We live in an age where technology is continually on the go. It seems that the best minds at such corporate giants as Apple are forever promoting their latest brain-child. From the release of the next iPhone model, to the revolutionising features of the most recent iOS software, we’re in constant anticipation of change. Surely it follows, then, that our approach to online business has to adapt too? Continue Reading →


Our New Website Is Coming Soon! | Web Design Staffs

August 2, 2016 / Design, Web, Websites /

… Kind of

SO Marketing are well known for our outstanding web design projects; we excel at ecommerce, make waves in WordPress and perform magic with Magento. Well now we’re pleased to announce that we’re turning our talents to our own web platform. That’s right; SO Marketing are getting a brand new website… we’re just not quite sure when it will be ready yet. Continue Reading →


Talking About SO: SmartBird | Web Design & Social Media

August 2, 2016 / Design, Social Media, Web, Websites /

SO who are SmartBird?

SmartBird® is a new range of Ayurvedic remedies, combining years of cultural learning with stringent 21st Century scientific research and testing, to create products with proven benefits.

Based in India, SmartBird brings decades of experience in the over-the-counter pharmaceuticals sector to the highly competitive Ayurvedic medicines market. With big ideas about changing people’s perceptions of Ayurveda and herbal remedies by working with leading European scientists, SmartBird needed more than just a website – they needed a digital platform on which to found a community. Continue Reading →


Web Design Trends of 2016

March 22, 2016 / Design, Web, Websites /
Web Trends 2016

The Next Big Things

The collective hangovers from Christmas have subsided, we’re already being bombarded with deals on Easter Eggs at the local ASDA, and we’ve stopped writing “2015” on everything by accident – it’s safe to say we’re now well into the New Year. With this, our eyes are firmly set forward (most of the time, sometimes they’re looking at the great deals on Easter chocolate) on the latest and greatest trends in web design, the concepts that are going to define 2016. Continue Reading →


New Year, New Website

January 25, 2016 / Web, Websites /
New Year, New Website

High Resolutions

Losing a bit of weight, moving a bit faster and generally just looking a bit better – these are all things we want from our ideal websites (what did you think we were talking about?), but always struggle to manage. Well what if SO Marketing told you that in 2016, you can have all of these things and more? Continue Reading →


Building Consumer Trust this Christmas

December 2, 2015 / Conversation, eCommerce, Web, Websites /
Consumer Trust

All I Want for Christmas is… Sales

It’s a common complaint voiced by many an ecommerce retailer that despite the seemingly optimal performance of their individual marketing channels, their website simply isn’t performing as expected. It’s unfortunately the case that even though you might be getting consumers to your site through a variety of marketing platforms including Google AdWords and social media advertising, getting them to actually hit the ‘Checkout’ button is a new challenge in itself. The question of the hour – or rather the festive period – is why consumers are so reluctant to convert through your site, and perhaps more importantly, how can you increase your ecommerce website’s performance? Continue Reading →


Flash Sales & Marketing: Preparing for Cyber Monday

November 25, 2015 / News, Technical, Web, Web, Websites /
Cyber Monday

Sales Are Coming

Of recent years, the American tradition of Black Friday has slowly crept further and further into UK consumer culture, with estimated sales last year sitting at approximately £810 million. Now, if you’re anything like us, you probably prefer doing your Christmas shopping (and selling) from the comfort of a cosy office, and Black Friday to you means little more than funny videos being posted on YouTube of two shoppers in Asda fighting over a half price blender. The stark rise in online shopping, however, has given birth to a new cultural phenomenon that grows with each passing festive period; Cyber Monday. Continue Reading →


Magento 2.0 Awakens

November 19, 2015 / eCommerce, Magento, Web, Websites /
Magento 2.0

The Marketing Force Is Strong in This One

Originally released for a beta period almost a year ago in December 2014, Magento’s latest ecommerce platform, Magento 2.0, is now available for general merchant use. The ecommerce platform’s first major update since its launch back in March 2008, the new software promises a more user friendly interface, a host of new options for customisation, and generally a more efficient means of getting your products to the burgeoning digital market. With all this is mind, should you be rushing to the shiny green download button? Check out our Magento 2.0 overview to find out. Continue Reading →


Google’s Mobile Friendly Update (Yes, Another One)

Google Mobile Update

Friends that Just Click

That’s right, you read it correctly; Google are making an update to their search algorithm in a renewed bid to make their service more efficient for mobile users, or so they’d like us to believe. Over the decades, the search engine has taken numerous steps to ensure that user experience rests at the centre of their service; their search algorithms now focus on keyword-rich content rather than invisible link structures, their crawlers measure how responsive your site is to mobile browsers, they even let you play Pac Man on Google maps at one point. Quirky PR initiatives aside, the important thing to note is that as of November 1st, their mobile search algorithm will change again. We’re not too worried though as it doesn’t seem as big a deal this time around – at least no one has invented an overly sensationalised hashtag about it just yet. Continue Reading →



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