Given the recent Oscar fiasco we feel it is more than necessary to talk about something that we always make our clients aware of, typography! Continue Reading →
Out with the Old
As many of you will have heard or noticed by now (it’s pretty hard not to when approximately 3.5 billion searches are performed on the network each day), Google have revolutionised their logo and branding, and, in true internet fashion, response has been, well, mixed.
The world of digital design is always growing, and a shift towards great copy has lead to more companies investing in attractive content to spruce up their sites ahead of their competitors. The subject of typography however still contains a group of terms that are widely confused with one another, even causing uncertainty amongst industry professionals. This blog is aimed at helping you distinguish between your “typefaces” and your “fonts”, and preventing future communications meltdowns between you and your designers. Continue Reading →
A wonderful web design is about much more than content; visitors to any website are affected psychologically by what they see and typography is just as important as layout and image when it comes to invoking positive feelings from your visitors.
A set of conclusions about the company will be reached within seconds of a visitor laying eyes on your landing page…and your web fonts used/typograpy is a huge part of your design so it’s vital to think this aspect through very carefully when you’re putting a website together. Continue Reading →
To instantly make your typography look much more professional, simply replace those nasty hyphens (-) with correct en-dashes. Continue Reading →