So, season 7 of The Walking Dead reached its grand finale after a not so grand season and since our office is home to a few Walking Dead fans we thought we’d get amongst the discussion! Continue Reading →
Have you seen the weather? A question usually followed up by seriously can you not think of anything more interesting to say has become the question on everyone’s lips. Continue Reading →
SO who are SmartBird?
SmartBird® is a new range of Ayurvedic remedies, combining years of cultural learning with stringent 21st Century scientific research and testing, to create products with proven benefits.
Based in India, SmartBird brings decades of experience in the over-the-counter pharmaceuticals sector to the highly competitive Ayurvedic medicines market. With big ideas about changing people’s perceptions of Ayurveda and herbal remedies by working with leading European scientists, SmartBird needed more than just a website – they needed a digital platform on which to found a community. Continue Reading →
Content marketing is a relatively new, vastly effective way of getting people to visit and convert through your website – but what exactly is it? Seeing as it’s so emergent, we’d forgive you for not recognising content marketing (we’re pretty nice like that), but we reckon it’s something more and more businesses, specifically new initiatives, are going to want to embrace in 2016. That’s why we’ve put together the following useful guide to content marketing in 2016. Continue Reading →
Putting Yourself Back on the Market
It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website. Continue Reading →
We’ve covered before why it’s important for your company to be on social media. But what you may not have realised is that as a CEO, it’s equally important to have your own account on social media. Why, you ask? Well… Continue Reading →
Keep ‘Em Talking – Maintaining Communication Standards
People don’t buy from companies; people buy from people. We’ve all had irritating cold calls from anonymous corporations, and spam mail filling up our inboxes. Maybe you’ve been unlucky enough to have had your email or computer outright hacked due to an online security flaw. These are all fears deeply ingrained into the modern online consumer, and your company’s website has to immediately convince them of your integrity in order to stay ahead of the shadier competition. The best way to do this is to focus on communication, making it easier to facilitate conversation between you and your customers. The easier you are to contact, the more trustworthy you’ll appear. Continue Reading →
In the eternal struggle between global social media networks, Twitter is renowned as one of the biggest players. This month, their latest move takes effect as they extend the character limit of their Direct Messages feature – from 140 to 10,000. So what’s led to this decision, and what effect will it have on how people use it? Continue Reading →
After a successful trial period last year, social network Facebook has rolled out the addition of call to action buttons for all of their business pages. Continue Reading →