Google Algorithm Update – Has Your SEO Suffered At the Hands of Fred?

March 13, 2017 / SEO /
Google algorithm SEO

Speculation has been floating about recently about changes to the google ranking algorithm. It’s still too early to identify the content of the changes but as usual your SEO could be affected. Continue Reading →

Why You Should Choose PPC Over SEO

March 18, 2016 / Pay Per Click, PPC, SEO /


“Well no-one clicks on those ads do they?”

“If I pay for PPC ads for long enough, Google just upgrades my natural listings – right?”

“Google Ads are secretly just run by dodgy companies looking to steal my credit card information!”

These are just a small selection of the misconceptions digital marketing specialists have to deal with on a day-to-day basis when it comes to paid and natural search listings, and believe us, they aren’t even some of the most outlandish. Contrary to popular myths, PPC advertising is a highly effective, lucrative form of marketing for loads of companies (actual real companies, like you and I) so perhaps it’s time you started integrating it into your digital marketing plan. Continue Reading →

Digital Marketing; Getting Yourself Out There

Digital Marketing; Getting Yourself Out There

Putting Yourself Back on the Market

It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website. Continue Reading →

Google’s Mobile Friendly Update (Yes, Another One)

Google Mobile Update

Friends that Just Click

That’s right, you read it correctly; Google are making an update to their search algorithm in a renewed bid to make their service more efficient for mobile users, or so they’d like us to believe. Over the decades, the search engine has taken numerous steps to ensure that user experience rests at the centre of their service; their search algorithms now focus on keyword-rich content rather than invisible link structures, their crawlers measure how responsive your site is to mobile browsers, they even let you play Pac Man on Google maps at one point. Quirky PR initiatives aside, the important thing to note is that as of November 1st, their mobile search algorithm will change again. We’re not too worried though as it doesn’t seem as big a deal this time around – at least no one has invented an overly sensationalised hashtag about it just yet. Continue Reading →

The Basics of SEO

July 31, 2015 / Search engine optimisation, SEO /

Search Engine Optimisation is a broad and many-layered art – even if you’re technically minded, it can be tricky to get a handle on its many facets. Here are some facts on the absolute basics.

Among the most crucial elements in any SEO campaign are keywords. They’re exactly what they sound like: any word or term directly relevant to your industry or area of expertise. The aim is to make your site keyword-rich by adding words and phrases that search engines will recognise as relevant to potential queries, and direct them to your site. There is, however, an art to it – simply cramming as many keywords as possible into your website sounds odd and unnatural, not unlike the content of spam emails for example. Both search engines and humans will see it as such and steer clear accordingly, so a balance needs to be found. If you’re not sure what that is, just read through your content. Does it read oddly to a human? If so, it will read oddly to a search engine. Continue Reading →

Google AdWords: To PPC or Not To PPC

May 15, 2015 / Search engine optimisation, SEO /
digital marketing agency

The Low Down on AdWords
To put it simply, Google AdWords is the definitive PPC (i.e. pay-per-click) advertising service, and it’s very much a “does what it says on the tin” form of digital marketing. For a budget that you determine, using bids that you specify, you can create adverts that show up when a user enters a specific search term that is relevant to your industry – pretty simple right? Continue Reading →

Embracing Google’s Mobile Update


As you might have heard recently, the guys over at Google have caused quite a stir with the recent news that they’re going to be changing things up a bit when it comes to their search algorithm –  but what does it all mean for us on the business side of things? Continue Reading →

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