Digital Marketing; Getting Yourself Out There

Digital Marketing; Getting Yourself Out There

Putting Yourself Back on the Market

It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website. Continue Reading →


Google’s Mobile Friendly Update (Yes, Another One)

Google Mobile Update

Friends that Just Click

That’s right, you read it correctly; Google are making an update to their search algorithm in a renewed bid to make their service more efficient for mobile users, or so they’d like us to believe. Over the decades, the search engine has taken numerous steps to ensure that user experience rests at the centre of their service; their search algorithms now focus on keyword-rich content rather than invisible link structures, their crawlers measure how responsive your site is to mobile browsers, they even let you play Pac Man on Google maps at one point. Quirky PR initiatives aside, the important thing to note is that as of November 1st, their mobile search algorithm will change again. We’re not too worried though as it doesn’t seem as big a deal this time around – at least no one has invented an overly sensationalised hashtag about it just yet. Continue Reading →


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