Why Business Cards are the Vintage Accessory of the Corporate World

September 12, 2016 / Design, Print /

With the advent of digital marketing, the need for printed media has been called into question. It seems we’ve finally tired of our pockets and bags being eternally lined with discarded bits of paper advertisements. Continue Reading →


Not on Our Map? | Graphic Design Staffordshire

August 2, 2016 / Design, Marketing, Print /
SO-Map

Get Found

Forget the Google Maps app, throw out your dusty old Ordnance Survey maps (they’re actual, physical maps for anyone under the age of 25), there’s only one map your business needs to be on – the SO Marketing map. For nearly a decade now, SO have been combining print and web design services with cutting edge marketing strategies to place local businesses on bigger maps, and we don’t plan on stopping any time soon. Continue Reading →


4 Ways to Get More from Your Print Advertising

April 19, 2016 / Advertising, Print /
Print Advertising

The Proof is in the Print

If used in the right context, with the right kind of creative specialists (e.g. your friendly neighbourhood marketing team), print advertising can be a highly effective tool in your proverbial advertising arsenal. Well thought-out print advertising campaigns can saturate a local area with your brand, increase exposure several fold in a short space of time, and even drive a great deal of enquiries if you’re clever with it. If your print marketing campaigns are failing to hit the spot, check out the following 4 ways to get more bang for your buck. Continue Reading →


The 5 P’s of Print Advertising

February 3, 2016 / Advertising, Design, Print /
Print Advertising

Making an (Im)Print

Print advertising comes in many forms, from adverts in magazines to direct mail campaigns and even leaflet drops, and can be a highly effective form of increasing brand exposure, as well as generating direct response. That is – of course – if it’s good. With that in mind, we’ve put together the 5 P’s for an effective promotional print campaign (try saying that after one too many in the local pub). Continue Reading →


Why Print can be the most Cost Effective Option for Business Marketing

October 27, 2014 / Print /
Print

In an ideal world, businesses would be able to choose to try out all available marketing solutions for their advertising needs…however that takes more than a lot of money, it also takes an awful lot of time which let’s face it, is just as precious a commodity as hard cash is. Continue Reading →


Why Leaflet Campaigns With Strong Offers Work

January 22, 2014 / Print, Startup Advice, Tips / 0 Comments /

The rise of digital media has created some doubts over the future of printed marketing materials; many people are asking how relevant printed advertising is in this day and age. The answer is that it’s still very relevant and that businesses that dismiss leaflet campaigns out of hand could be missing a trick. But why? Continue Reading →


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