Picture Perfect: Why Use Business Photography?

December 1, 2016 / Photography /
Business Photography

As if we didn’t already have enough on our burgeoning list of creative skills, SO has only gone and added photography to the brilliant bunch. Never fear, this doesn’t mean we’re going to start bombarding you with Instagram posts, ten to the dozen. What it does mean, however, is the ball is in your court with SO Marketing rising to the photography challenge for you. Here’s why partnering with our snap happy team can promote your business in an ever-more visual market. Continue Reading →


Why You’ll Embrace Video Content in 2016

Video-Content

Video Killed the Visual Marketing Star

If 2015 was widely recognised as the year that visual content marketing – HD product imagery, infographics and such like – really took off, then 2016 looks set to be the year of video. In a bid to outrun and outstrip their competitors, more and more brands are turning to video as the latest branch in their visual content marketing efforts, embracing moving images and sound as a means of getting across their brand’s message. Video content is cheaper to produce and easier to share than ever before, and let’s face it; if a picture says 1000 words, a video probably says… well, a lot of words, so if you haven’t thought about it before, it’s definitely time to consider video marketing. Continue Reading →


Digital Marketing; Getting Yourself Out There

Digital Marketing; Getting Yourself Out There

Putting Yourself Back on the Market

It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website. Continue Reading →


Taking Stock of Product Imagery

May 29, 2015 / Design, eCommerce, Photography /
Product-Imagery

As we’ve stressed before on this blog, moving into 2015, with the prevalence of mobile and the fleeting attention span of users, the quality of the visual content on your site really is of paramount importance. It’s not just the case that the governing trends of website design focus heavily on imagery and branding, but the accessibility and visual appeal of your product imagery has also been proven to have a direct impact upon your conversion rates. Continue Reading →


The Importance of Product Photography

April 20, 2015 / Photography /
Product-Photography

In 2015, visual content is fast becoming the central pillar of web design; current trends indicate that users’ preference for attractive visual imagery over long swathes of copy is set to increase over the coming months, so if you haven’t already, it’s really time to assess whether or not your product photography is letting your site down. Continue Reading →


Great Photography Makes Great Marketing

November 3, 2014 / Design, Photography /
Photography

We live in the age of the image; with selfies and a constant stream of photographs being shared on social media, images are everything. An image which speaks to the zeitgeist can potentially whip around the planet in one day and become a viral hit; entire brands are created in this way. Look at Grumpy Cat; it was nothing but a picture of a particularly miserable looking moggy but within weeks, that cat’s face had become a hugely famous symbol of people’s dissatisfaction with modern life and he’s now worth 60 million pounds and has a book deal. He’s appeared on multiple television shows, has his own fan club and is featured on a number of product packaging. Continue Reading →


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