Why You Should Choose PPC Over SEO

March 18, 2016 / Pay Per Click, PPC, SEO /


“Well no-one clicks on those ads do they?”

“If I pay for PPC ads for long enough, Google just upgrades my natural listings – right?”

“Google Ads are secretly just run by dodgy companies looking to steal my credit card information!”

These are just a small selection of the misconceptions digital marketing specialists have to deal with on a day-to-day basis when it comes to paid and natural search listings, and believe us, they aren’t even some of the most outlandish. Contrary to popular myths, PPC advertising is a highly effective, lucrative form of marketing for loads of companies (actual real companies, like you and I) so perhaps it’s time you started integrating it into your digital marketing plan. Continue Reading →

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