Password Security – World Password Day
So it’s not just Star Wars day today, we discovered earlier on that today is, in fact, World Password Day! which seems like the perfect opportunity to share our knowledge on optimising your password strength. Continue Reading →
PCA Predict – An Essential for E-Commerce Websites
What is PCA?
PCA stands for Post Code Anywhere and allows users to look up their addresses in forms on e-commerce websites. They have become a market leader in the field of address management and process transactions for some of the largest organisations worldwide. Continue Reading →
The Walking Dead Season 7 Finale – Our Verdict
So, season 7 of The Walking Dead reached its grand finale after a not so grand season and since our office is home to a few Walking Dead fans we thought we’d get amongst the discussion! Continue Reading →
Winston Goes for a wander – Leek is an Amazing Place to Live
SO Marketing moved to Leek relatively recently and earlier this week the town was named one of the best places to live in the whole West Midlands in the Sunday Times’ annual list! Continue Reading →
Truly Terrible Typography – The Oscar Catastrophe
Given the recent Oscar fiasco we feel it is more than necessary to talk about something that we always make our clients aware of, typography! Continue Reading →
Storm Doris vs SO Marketing
Have you seen the weather? A question usually followed up by seriously can you not think of anything more interesting to say has become the question on everyone’s lips. Continue Reading →
That’s a Wrap: Christmas Opening Times
It’s almost time for us to hang up our marketing hats (temporarily at least) and head home for some yuletide relaxation. But if we have one last Christmas wish at SO, it’s that you’ll be able to do the same. With our offices shut for Christmas from Thursday 22nd December before returning on Tuesday 3rd January 2017, quite possibly with larger waist sizes, it’s worth knowing that we have your back even out of the office. Continue Reading →
School’s Out for Marketing
Summer Lovin’
Yep, it’s been raining solidly for about two hours outside, but our iPhone weather app tells us there’s a 2% chance of sun, so we’re going to cling to that hope and officially call it; summer is here. But what does the summer season mean for your business? Some industries – fashion, retail, tourism & travel – are naturally going to be really busy at this time of year. Others, however, particularly the services industry, might well be hitting their annual lull. So how can businesses adapt their digital marketing strategies to accommodate for the drop? Or is a bit of downtime for some light “web-keeping” just what they need? Continue Reading →
Digital Marketing for Summer Success
If you’ve been following us on social media for a while now (and who doesn’t, we’re basically the Kardashians of web design?) you’ll see that we recently published an article on why the ‘dryer’ summer period might be the perfect time for a new website or a branding rethink. But what if you’re happy with your existing platform, or you’ve only just invested in a new one? How can you continue to reach and engage with your consumers when your industry is going through a dry spell? Perhaps it’s time for a reshuffle of your digital marketing strategy. Continue Reading →
Why Brexit is the Perfect Marketing Opportunity
Brexit Strategy
It’s been a full week since the UK historically voted to leave the European Union, and what a turbulent time it’s been; the only thing to fall quicker than the pound was Jeremy Corbyn’s Shadow Cabinet, and people around the nation were utterly shocked at just how many of their Facebook friends revealed themselves to be closet specialists in economics and foreign policy (who knew?). Regardless of how you fall on the Brexit debate, it’s fair to say it caused quite a stir, but you shouldn’t let the news affect your marketing plan, and here’s why. Continue Reading →