The Great Shift: Physical to Digital Marketing

December 1, 2016 / Marketing /
Digital Marketing

The time for debate is over. Nowadays, if you want to maintain a business, then setting aside the familiar and embracing a healthy digital setup is crucial for your success. Don’t get us wrong. Here at SO, we’re not discounting the effectiveness of billboards and flyers (in fact, we still produce the latter), but we do know that without a carefully planned digital marketing strategy, a business has dug itself an early grave. So we’re asking: why this great shift from physical to digital? Continue Reading →


Forge a Brand and Forge a Business

September 12, 2016 / Design, Marketing /
Forge a Brand

First impressions are everything. Whether we’re talking about meeting the in-laws for the first time, or building a business relationship, setting up the foundations of that connection are essential.  They’re what steadfastly hold it all together through those inevitable turbulent times. Continue Reading →


Why Mobile Marketing Should be Dialled into Your Business

September 12, 2016 / Marketing /
Google Mobile Update

Gone are the days of keeping your business marketing confined to leaflet distribution or the occasional poster campaign. Nowadays, we have a range of digital possibilities to delve into. Not to be overlooked is the modern day heavy weight that is mobile marketing. Based in Leek, Staffordshire, SO Marketing is committed to using this relevant form of marketing and here’s why. Continue Reading →


Not on Our Map? | Graphic Design Staffordshire

August 2, 2016 / Design, Marketing, Print /
SO-Map

Get Found

Forget the Google Maps app, throw out your dusty old Ordnance Survey maps (they’re actual, physical maps for anyone under the age of 25), there’s only one map your business needs to be on – the SO Marketing map. For nearly a decade now, SO have been combining print and web design services with cutting edge marketing strategies to place local businesses on bigger maps, and we don’t plan on stopping any time soon. Continue Reading →


The True Cost of Bad Marketing | Digital Marketing

August 2, 2016 / Marketing /
the true cost of bad marketing

Marketing Meltdown

If done successfully, your offline advertising, digital marketing strategies and all-round PR should combine to generate one thing; return. However, as we’re all probably more than aware by now, the three don’t always magically come together. Whether you’ve made a mistake with your marketing manager, ditched digital altogether or just pulled the rug from your PR, having a poor strategy in place can cost much more than just money. Continue Reading →


Saying More with Less

July 19, 2016 / Marketing /
Saying-More-with-Less

Image Problems

You know that old cliché: “A picture says a thousand words”? Well wouldn’t it be good if you could complement those pictures with persuasive and compelling copy designed to increase page hold time and improve your website performance? Now, wouldn’t it be absolutely amazing if a friendly bunch of creatives offered both of these services under one roof, perhaps in an easily-accessible Leek location with a distinctly quirky office? On top of all that, wouldn’t it just be mind-bogglingly brilliant if they could then adapt that copy to suit email marketing campaigns, press releases and social channels. Now, if only such a place existed…. Continue Reading →


Digital Marketing for Summer Success

July 19, 2016 / Marketing, News /
Digital-Marketing-for-Summer

If you’ve been following us on social media for a while now (and who doesn’t, we’re basically the Kardashians of web design?) you’ll see that we recently published an article on why the ‘dryer’ summer period might be the perfect time for a new website or a branding rethink. But what if you’re happy with your existing platform, or you’ve only just invested in a new one? How can you continue to reach and engage with your consumers when your industry is going through a dry spell? Perhaps it’s time for a reshuffle of your digital marketing strategy. Continue Reading →


5 Email Marketing Hacks for a Better Response Rate

July 8, 2016 / Design, Email Marketing, Marketing /
Email-Marketing

Delivery Failed

When built and managed properly, email marketing campaigns can generate lucrative levels of return with a much more immediate effect that other channels; eShots can educate old customers as to new products, and even draw in fresh consumers altogether – if they’re being seen and opened by the right people of course. If your email marketing campaigns are failing to deliver, check out the following 5 tips to boost that response rate: Continue Reading →


Why Brexit is the Perfect Marketing Opportunity

July 5, 2016 / Marketing, News /

Brexit Strategy

It’s been a full week since the UK historically voted to leave the European Union, and what a turbulent time it’s been; the only thing to fall quicker than the pound was Jeremy Corbyn’s Shadow Cabinet, and people around the nation were utterly shocked at just how many of their Facebook friends revealed themselves to be closet specialists in economics and foreign policy (who knew?). Regardless of how you fall on the Brexit debate, it’s fair to say it caused quite a stir, but you shouldn’t let the news affect your marketing plan, and here’s why. Continue Reading →


Be Content with Content Marketing

Content Marketing

R-E-S-P-E-C-T

Content marketing is a relatively new, vastly effective way of getting people to visit and convert through your website – but what exactly is it? Seeing as it’s so emergent, we’d forgive you for not recognising content marketing (we’re pretty nice like that), but we reckon it’s something more and more businesses, specifically new initiatives, are going to want to embrace in 2016. That’s why we’ve put together the following useful guide to content marketing in 2016. Continue Reading →


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