The Walking Dead Season 7 Finale – Our Verdict

April 4, 2017 / Conversation, News, Social Media /
Negan adresses our Walking Dead group

So, season 7 of The Walking Dead reached its grand finale after a not so grand season and since our office is home to a few Walking Dead fans we thought we’d get amongst the discussion! Continue Reading →


5 Reasons Your Ecommerce Site Isn’t Working

Conversion Aversion

Have you invested a shed load (that is the official industry term) of money recently in an ecommerce site that just isn’t generating results? Are you turning back towards bloodthirsty sites like eBay and Amazon, sacrificing profit for pure sales? Well before you log back in to the old eBay profile, check out the five following reasons your ecommerce website might not be working – it might make for some eerily familiar reading. Continue Reading →


Building Consumer Trust this Christmas

December 2, 2015 / Conversation, eCommerce, Web, Websites /
Consumer Trust

All I Want for Christmas is… Sales

It’s a common complaint voiced by many an ecommerce retailer that despite the seemingly optimal performance of their individual marketing channels, their website simply isn’t performing as expected. It’s unfortunately the case that even though you might be getting consumers to your site through a variety of marketing platforms including Google AdWords and social media advertising, getting them to actually hit the ‘Checkout’ button is a new challenge in itself. The question of the hour – or rather the festive period – is why consumers are so reluctant to convert through your site, and perhaps more importantly, how can you increase your ecommerce website’s performance? Continue Reading →


Why Is the User Experience Important?

User-Experience-UX

Why the User Experience Is Important

User experience is a relatively new term that’s being thrown around on the web recently. However, there are still a lot of websites that don’t give it nearly the attention it deserves. Here we help you to understand what the user experience is, and why it’s important. Continue Reading →


Maintaining Communication Standards

Keep ‘Em Talking – Maintaining Communication Standards

People don’t buy from companies; people buy from people. We’ve all had irritating cold calls from anonymous corporations, and spam mail filling up our inboxes. Maybe you’ve been unlucky enough to have had your email or computer outright hacked due to an online security flaw. These are all fears deeply ingrained into the modern online consumer, and your company’s website has to immediately convince them of your integrity in order to stay ahead of the shadier competition. The best way to do this is to focus on communication, making it easier to facilitate conversation between you and your customers. The easier you are to contact, the more trustworthy you’ll appear. Continue Reading →


Understanding Online Consumer Habits

September 3, 2015 / Conversation, eCommerce, Marketing /
online-shopper

The first step on the path to effective marketing is to know your audience. While obviously each one of us is different, there are several broad personalities that every online shopper falls into. Allow us to run you through the details, and the ways to effectively cater to them: Continue Reading →


Factors That Influence Conversion at the Shopping Cart Stage in Magento

If you can get the traffic to your site then you should be able to get the corresponding conversions right? Sadly this isn’t always the case…in fact so many half-completed experiences are racked up daily that it’s a good idea to take a long, hard look at the way you’ve arranged things for conversion at the shopping cart stage in Magento website so that you don’t become a victim of cart abandonment too often. Continue Reading →


Reduce Your Abandoned Shopping Carts; Part 2

December 17, 2014 / Conversation, eCommerce, Marketing, Web, Websites /
Reduce Abandoned Shopping Carts

Last week we covered the numerous ways to prevent consumers from abandoning their cart before they’ve left your site, this week however we’ll go over how to hook them back in after they have abandoned. Continue Reading →


Reduce Your Abandoned Shopping Carts; Part 1

December 8, 2014 / Conversation, eCommerce, Marketing, Web, Websites /
Reduce Abandoned Shopping Carts

Are you an online retailer? Is your e-commerce site failing to secure conversions? Then it’s probably the case that your customers are abandoning their shopping carts in the middle of the buying process! Read on for some tips on how to prevent this happening in the future. Continue Reading →


How Social Networks Increase Conversion Rates on Your Website

November 28, 2014 / Conversation, eCommerce, Social Media /
Social Network

Could your website’s conversion rates do with a boost? Is your social media at the right place in order to make that happen? Targeting the right type of traffic via social media is what makes all the difference when it comes to improving conversion rates. We all know that social media matters but do you know just how much it matters when it comes to conversion? Continue Reading →


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