Why You’ll Embrace Video Content in 2016


Video Killed the Visual Marketing Star

If 2015 was widely recognised as the year that visual content marketing – HD product imagery, infographics and such like – really took off, then 2016 looks set to be the year of video. In a bid to outrun and outstrip their competitors, more and more brands are turning to video as the latest branch in their visual content marketing efforts, embracing moving images and sound as a means of getting across their brand’s message. Video content is cheaper to produce and easier to share than ever before, and let’s face it; if a picture says 1000 words, a video probably says… well, a lot of words, so if you haven’t thought about it before, it’s definitely time to consider video marketing. Continue Reading →

4 Ways to Get More from Your Print Advertising

April 19, 2016 / Advertising, Print /
Print Advertising

The Proof is in the Print

If used in the right context, with the right kind of creative specialists (e.g. your friendly neighbourhood marketing team), print advertising can be a highly effective tool in your proverbial advertising arsenal. Well thought-out print advertising campaigns can saturate a local area with your brand, increase exposure several fold in a short space of time, and even drive a great deal of enquiries if you’re clever with it. If your print marketing campaigns are failing to hit the spot, check out the following 4 ways to get more bang for your buck. Continue Reading →

Digital Marketing; Getting Yourself Out There

Digital Marketing; Getting Yourself Out There

Putting Yourself Back on the Market

It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website. Continue Reading →

The 5 P’s of Print Advertising

February 3, 2016 / Advertising, Design, Print /
Print Advertising

Making an (Im)Print

Print advertising comes in many forms, from adverts in magazines to direct mail campaigns and even leaflet drops, and can be a highly effective form of increasing brand exposure, as well as generating direct response. That is – of course – if it’s good. With that in mind, we’ve put together the 5 P’s for an effective promotional print campaign (try saying that after one too many in the local pub). Continue Reading →

The Top 5 Festive Advertising Campaigns of 2014

January 9, 2015 / Advertising, Inspiration, Marketing /

January has rolled around again, and as always has seen the nation trying to settle back into a routine of detoxification, exercise and saving money. As we move, however, into the period of ‘New Year – new me’ one thing has dominated our memories of the Christmas period, and that thing is advertising.

Needless to say, Christmas is the biggest time of the year for the majority of goods and services industries, and 2014 saw a variety of big brands taking to TV, radio and digital in order to out-do their competitors and secure our all important custom. Now that the dust is beginning to settle, and the decorations are back up in the loft, we take a more level-headed look back at some of the most striking and effective campaigns of Christmas 2014 that convinced us to part with our all important bonuses. Continue Reading →

Facebook: War on Spam

October 13, 2014 / Advertising, Social Media / 0 Comments /
Facebook Spam

Spam, in its many and varied forms, has been the bane of web users ever since people realised that the internet could be used as a highly-lucrative commercial tool. Anybody who has worked in online marketing knows that the search engine giants (mainly Google, to be fair) have been ‘fighting Continue Reading →

So Your Website is Live…Now What?

Website Now Live

The long awaited day has finally arrived and your website is live. You’ve been through all of the complexities of setting up the perfect site and now you have a shiny new website…it’s time for business to boom right? Well yes… Continue Reading →

Website Cost versus Total Marketing Budget

Website Cost versus Total Marketing Budget

Sorting out your costs in terms of marketing and website costs is a worrying issue for some people. It’s important to approach the issues in an organised fashion…there are many questions which will need to be answered before you are happy with your plan and also confident that your financial allocations are the best possible. Continue Reading →

eBay Store and Listing Designs

eBay Store and Listing Designs

Are you looking for ebay template and store design? Look no further. As anyone who has followed the instructions from ebay knows, setting up a custom design for your listing and storefront is a minefield of a technical problems that only advanced users can effectively achieve. SO Marketing has recently been working with a number of clients on ebay shop and separate listing design both standalone and automated via our Magento E-Commerce solution. Continue Reading →

Writing good ad copy

November 15, 2010 / Advertising, Copywriting, Tips / 0 Comments /

Even for seasoned professionals, writing compelling advert text for new products and services is always a challenge. While you can always follow the basic principles of marketing communication to get the flow right, what message exactly will strike a chord with the particular audience? There is a “marketing speak” way of describing this as AIDA, A = ATTENTION I = INTEREST D = DESIRE A = ACTION. Continue Reading →

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