Writing good ad copy

November 15, 2010 / Advertising, Copywriting, Tips / 0 Comments /

Even for seasoned professionals, writing compelling advert text for new products and services is always a challenge. While you can always follow the basic principles of marketing communication to get the flow right, what message exactly will strike a chord with the particular audience? There is a “marketing speak” way of describing this as AIDA, A = ATTENTION I = INTEREST D = DESIRE A = ACTION. Continue Reading →


Who is really happy with their CRM system?

November 12, 2010 / CRM / 0 Comments /

I’ve lost count of how many customers ask us to develop back end admin systems for their websites, but so many don’t realise that what they really are asking for is a bespoke CRM system just by another name. It does highlight how the standard off the shelf solutions are so typically unsuitable for the majority of small businesses, that creating bespoke management functions could be the only way to go! Continue Reading →


Why starting an e-commerce website isn’t quite that simple

November 10, 2010 / eCommerce / 0 Comments /

E-commerce can be an effective way for you to attract new customers and cut your cost of sale. If you are a retailer, you can sell through an e-commerce store without the costs of premises and sales staff. A single e-commerce website can serve your entire target market, and even if your customers sometimes need face-to-face meetings, it enables them to make repeat purchases online. Continue Reading →


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