Website Creation – Behind The Scenes – Why Choose Us?

March 24, 2017 / Websites /
Behind the scenes of web design

To those who have no experience in designing a website it can seem like a pretty simple job, and if you want your site to look ‘home made’ then yes it absolutely is. However, we are committed to creating contemporary sites that will have a positive impact on our client’s business so when it comes to creating a site we always have a significant amount of work to do. Continue Reading →


Winston Goes for a wander – Leek is an Amazing Place to Live

March 15, 2017 / News /
Company dog Winston visiting the Leek monument

SO Marketing moved to Leek relatively recently and earlier this week the town was named one of the best places to live in the whole West Midlands in the Sunday Times’ annual list! Continue Reading →


Google Algorithm Update – Has Your SEO Suffered At the Hands of Fred?

March 13, 2017 / SEO /
Google algorithm SEO

Speculation has been floating about recently about changes to the google ranking algorithm. It’s still too early to identify the content of the changes but as usual your SEO could be affected.

The Speculation

Google employees have yet to give confirmation for the update which has been named “Fred” and in typical Google fashion have opted to stay quiet in relation to the update deciding to tell curios users that “we make changes almost every day”. From studying a variety of data, we have concluded that this update is heavily related to link quality. We also recommend studying your rankings and traffic since the possible changes and conducting some research of your own to discover some more about these changes.

 The Statistics

Several link orientated threads displayed statistics that support the idea of this algorithm change being dangerous for sites that choose to not prioritise the quality of their links. Generally, these threads attract link savvy users so when the amount of traffic to these sites increases we can presume a link quality algorithm update has occurred. Sites such as AccuRanker and Algoroo display significant fluctuation in google traffic from March 9th onwards suggesting algorithmic change despite Google staying coy about the subject.

The Solution

The best course of action you can take is to study your traffic numbers and if you have seen a decrease then we recommend looking at your inbound links and ensuring they are optimised which includes in some cases, removing bad quality links. Not only this but if you have not seen a decrease then we would suggest taking extra care when it comes to the quality of links in future to ensure your traffic levels maintain their regular statistics.

A Final Word

Since Google have remained tight lipped about the subject this is of course all logical speculation based primarily on research that we have done over the last few days on sites and content elsewhere in the community. Be sure to take care with your SEO until the traffic fluctuation settles down and remember that poor link quality is likely the cause but not certainly!


Let Us Help You Start A Business

March 9, 2017 / Startup Advice /

SO Marketing offers a vast amount of services and you may not have realised we actually provide a significant amount of services that are ideal for starting up your own business! Continue Reading →


Truly Terrible Typography – The Oscar Catastrophe

March 7, 2017 / News, Typography /

Given the recent Oscar fiasco we feel it is more than necessary to talk about something that we always make our clients aware of, typography! Continue Reading →


The Truth About Web Hosting

March 1, 2017 / Websites /

What does your web hosting company really do for you?

Web Hosting can be tricky to understand for newcomers and the fact of the matter is large companies tend to take advantage of this. We’re going to explore web hosting and how you can ensure that your host has actually got your best interests at heart. Continue Reading →


Storm Doris vs SO Marketing

February 23, 2017 / News, Social Media /

Have you seen the weather? A question usually followed up by seriously can you not think of anything more interesting to say has become the question on everyone’s lips. Continue Reading →


WordPress Hacking Spree – Is Your Site Safe?

February 20, 2017 / Technical, Web, Websites, Wordpress /

Running a website has a few certainties, one of these is your website will encounter hackers, but clients underestimate just how many hack attempts on their website will take place. A successful site can be defined by its hacking awareness, if your site is not safe then neither are your customers who entrust you with their details. Continue Reading →


Google Chrome – Important SSL Update

February 16, 2017 / Technical, Web /
Chrome SSL Issue

We have recently been informed that as of the latest version of Google Chrome, the world’s most popular web browser (75% of the market as of January 2017), all websites that don’t have an SSL certificate will be flagged up as ‘Not Secure’. This is starting immediately on all pages that request any form data (e.g. registration forms, login forms, checkouts) and will be rolling out shortly to all pages regardless of content.

This means that every website is affected not just websites that transact through the site. Please see the Google blog post on why this is happening: Continue Reading →


Inbound & Outbound Customer Service Human Required

February 2, 2017 / Jobs /
Funny Cow

Could you sell milk to cows?

If the answer to that is yes, then whilst your sales skills are probably phenomenal, your business acumen might need refocusing a little – so this is where we could help each other. SO Marketing are currently in the exciting process of expanding both our team and client base, but like the Marshmallow Man from Ghostbusters we don’t plan on stopping growing any time soon, which is where you come in… Continue Reading →


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