Running a website has a few certainties, one of these is your website will encounter hackers, but clients underestimate just how many hack attempts on their website will take place. A successful site can be defined by its hacking awareness, if your site is not safe then neither are your customers who entrust you with their details. Continue Reading →
We have recently been informed that as of the latest version of Google Chrome, the world’s most popular web browser (75% of the market as of January 2017), all websites that don’t have an SSL certificate will be flagged up as ‘Not Secure’. This is starting immediately on all pages that request any form data (e.g. registration forms, login forms, checkouts) and will be rolling out shortly to all pages regardless of content.
Could you sell milk to cows?
If the answer to that is yes, then whilst your sales skills are probably phenomenal, your business acumen might need refocusing a little – so this is where we could help each other. SO Marketing are currently in the exciting process of expanding both our team and client base, but like the Marshmallow Man from Ghostbusters we don’t plan on stopping growing any time soon, which is where you come in… Continue Reading →
If you’re anything like most people, then with the New Year looming large, the very notion of a bit of change is beginning to excite and terrify you in equal measure. But hold up. We just want to clarify one thing: in business, regardless of those feelings, it’s not about being ‘like most people’. Here at SO, we’re championing the power of a company rebrand to set you apart from competition and allow your business to enter 2017 with one almighty bang. Continue Reading →
As if we didn’t already have enough on our burgeoning list of creative skills, SO has only gone and added photography to the brilliant bunch. Never fear, this doesn’t mean we’re going to start bombarding you with Instagram posts, ten to the dozen. What it does mean, however, is the ball is in your court with SO Marketing rising to the photography challenge for you. Here’s why partnering with our snap happy team can promote your business in an ever-more visual market. Continue Reading →
The time for debate is over. Nowadays, if you want to maintain a business, then setting aside the familiar and embracing a healthy digital setup is crucial for your success. Don’t get us wrong. Here at SO, we’re not discounting the effectiveness of billboards and flyers (in fact, we still produce the latter), but we do know that without a carefully planned digital marketing strategy, a business has dug itself an early grave. So we’re asking: why this great shift from physical to digital? Continue Reading →
It’s almost time for us to hang up our marketing hats (temporarily at least) and head home for some yuletide relaxation. But if we have one last Christmas wish at SO, it’s that you’ll be able to do the same. With our offices shut for Christmas from Thursday 22nd December before returning on Tuesday 3rd January 2017, quite possibly with larger waist sizes, it’s worth knowing that we have your back even out of the office. Continue Reading →
Over the past few months we’ve seen an increase in attempted hacking activity against common web platforms such as WordPress and Magento. These are normally directed at websites that have been live for some while where the back end system hasn’t been updated to reflect the latest security patches. In the same way that all desktop and mobile devices require software updates regularly to patch security issues, the backend platform on which websites are built are no different. Continue Reading →
We live in an age where technology is continually on the go. It seems that the best minds at such corporate giants as Apple are forever promoting their latest brain-child. From the release of the next iPhone model, to the revolutionising features of the most recent iOS software, we’re in constant anticipation of change. Surely it follows, then, that our approach to online business has to adapt too? Continue Reading →