Our New Website Is Coming Soon! | Web Design Staffs

August 2, 2016 / Design, Web, Websites /
So1

… Kind of

SO Marketing are well known for our outstanding web design projects; we excel at ecommerce, make waves in WordPress and perform magic with Magento. Well now we’re pleased to announce that we’re turning our talents to our own web platform. That’s right; SO Marketing are getting a brand new website… we’re just not quite sure when it will be ready yet. Continue Reading →


Not on Our Map? | Graphic Design Staffordshire

August 2, 2016 / Design, Marketing, Print /
SO-Map

Get Found

Forget the Google Maps app, throw out your dusty old Ordnance Survey maps (they’re actual, physical maps for anyone under the age of 25), there’s only one map your business needs to be on – the SO Marketing map. For nearly a decade now, SO have been combining print and web design services with cutting edge marketing strategies to place local businesses on bigger maps, and we don’t plan on stopping any time soon. Continue Reading →


The True Cost of Bad Marketing | Digital Marketing

August 2, 2016 / Marketing /
the true cost of bad marketing

Marketing Meltdown

If done successfully, your offline advertising, digital marketing strategies and all-round PR should combine to generate one thing; return. However, as we’re all probably more than aware by now, the three don’t always magically come together. Whether you’ve made a mistake with your marketing manager, ditched digital altogether or just pulled the rug from your PR, having a poor strategy in place can cost much more than just money. Continue Reading →


Talking About SO: SmartBird | Web Design & Social Media

August 2, 2016 / Design, Social Media, Web, Websites /

SO who are SmartBird?

SmartBird® is a new range of Ayurvedic remedies, combining years of cultural learning with stringent 21st Century scientific research and testing, to create products with proven benefits.

Based in India, SmartBird brings decades of experience in the over-the-counter pharmaceuticals sector to the highly competitive Ayurvedic medicines market. With big ideas about changing people’s perceptions of Ayurveda and herbal remedies by working with leading European scientists, SmartBird needed more than just a website – they needed a digital platform on which to found a community. Continue Reading →


School’s Out for Marketing

July 19, 2016 / News /
Schools-Out

Summer Lovin’

Yep, it’s been raining solidly for about two hours outside, but our iPhone weather app tells us there’s a 2% chance of sun, so we’re going to cling to that hope and officially call it; summer is here. But what does the summer season mean for your business? Some industries – fashion, retail, tourism & travel – are naturally going to be really busy at this time of year. Others, however, particularly the services industry, might well be hitting their annual lull. So how can businesses adapt their digital marketing strategies to accommodate for the drop? Or is a bit of downtime for some light “web-keeping” just what they need? Continue Reading →


Saying More with Less

July 19, 2016 / Marketing /
Saying-More-with-Less

Image Problems

You know that old cliché: “A picture says a thousand words”? Well wouldn’t it be good if you could complement those pictures with persuasive and compelling copy designed to increase page hold time and improve your website performance? Now, wouldn’t it be absolutely amazing if a friendly bunch of creatives offered both of these services under one roof, perhaps in an easily-accessible Leek location with a distinctly quirky office? On top of all that, wouldn’t it just be mind-bogglingly brilliant if they could then adapt that copy to suit email marketing campaigns, press releases and social channels. Now, if only such a place existed…. Continue Reading →


Digital Marketing for Summer Success

July 19, 2016 / Marketing, News /
Digital-Marketing-for-Summer

If you’ve been following us on social media for a while now (and who doesn’t, we’re basically the Kardashians of web design?) you’ll see that we recently published an article on why the ‘dryer’ summer period might be the perfect time for a new website or a branding rethink. But what if you’re happy with your existing platform, or you’ve only just invested in a new one? How can you continue to reach and engage with your consumers when your industry is going through a dry spell? Perhaps it’s time for a reshuffle of your digital marketing strategy. Continue Reading →


5 Email Marketing Hacks for a Better Response Rate

July 8, 2016 / Design, Email Marketing, Marketing /
Email-Marketing

Delivery Failed

When built and managed properly, email marketing campaigns can generate lucrative levels of return with a much more immediate effect that other channels; eShots can educate old customers as to new products, and even draw in fresh consumers altogether – if they’re being seen and opened by the right people of course. If your email marketing campaigns are failing to deliver, check out the following 5 tips to boost that response rate: Continue Reading →


Why Brexit is the Perfect Marketing Opportunity

July 5, 2016 / Marketing, News /
BREXIT

Brexit Strategy

It’s been a full week since the UK historically voted to leave the European Union, and what a turbulent time it’s been; the only thing to fall quicker than the pound was Jeremy Corbyn’s Shadow Cabinet, and people around the nation were utterly shocked at just how many of their Facebook friends revealed themselves to be closet specialists in economics and foreign policy (who knew?). Regardless of how you fall on the Brexit debate, it’s fair to say it caused quite a stir, but you shouldn’t let the news affect your marketing plan, and here’s why. Continue Reading →


Be Content with Content Marketing

Content Marketing

R-E-S-P-E-C-T

Content marketing is a relatively new, vastly effective way of getting people to visit and convert through your website – but what exactly is it? Seeing as it’s so emergent, we’d forgive you for not recognising content marketing (we’re pretty nice like that), but we reckon it’s something more and more businesses, specifically new initiatives, are going to want to embrace in 2016. That’s why we’ve put together the following useful guide to content marketing in 2016. Continue Reading →


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