School’s Out for Marketing

July 19, 2016 / News /

Summer Lovin’

Yep, it’s been raining solidly for about two hours outside, but our iPhone weather app tells us there’s a 2% chance of sun, so we’re going to cling to that hope and officially call it; summer is here. But what does the summer season mean for your business? Some industries – fashion, retail, tourism & travel – are naturally going to be really busy at this time of year. Others, however, particularly the services industry, might well be hitting their annual lull. So how can businesses adapt their digital marketing strategies to accommodate for the drop? Or is a bit of downtime for some light “web-keeping” just what they need? Continue Reading →

Saying More with Less

July 19, 2016 / Marketing /

Image Problems

You know that old cliché: “A picture says a thousand words”? Well wouldn’t it be good if you could complement those pictures with persuasive and compelling copy designed to increase page hold time and improve your website performance? Now, wouldn’t it be absolutely amazing if a friendly bunch of creatives offered both of these services under one roof, perhaps in an easily-accessible Leek location with a distinctly quirky office? On top of all that, wouldn’t it just be mind-bogglingly brilliant if they could then adapt that copy to suit email marketing campaigns, press releases and social channels. Now, if only such a place existed…. Continue Reading →

Digital Marketing for Summer Success

July 19, 2016 / Marketing, News /

If you’ve been following us on social media for a while now (and who doesn’t, we’re basically the Kardashians of web design?) you’ll see that we recently published an article on why the ‘dryer’ summer period might be the perfect time for a new website or a branding rethink. But what if you’re happy with your existing platform, or you’ve only just invested in a new one? How can you continue to reach and engage with your consumers when your industry is going through a dry spell? Perhaps it’s time for a reshuffle of your digital marketing strategy. Continue Reading →

5 Email Marketing Hacks for a Better Response Rate

July 8, 2016 / Design, Email Marketing, Marketing /

Delivery Failed

When built and managed properly, email marketing campaigns can generate lucrative levels of return with a much more immediate effect that other channels; eShots can educate old customers as to new products, and even draw in fresh consumers altogether – if they’re being seen and opened by the right people of course. If your email marketing campaigns are failing to deliver, check out the following 5 tips to boost that response rate: Continue Reading →

Why Brexit is the Perfect Marketing Opportunity

July 5, 2016 / Marketing, News /

Brexit Strategy

It’s been a full week since the UK historically voted to leave the European Union, and what a turbulent time it’s been; the only thing to fall quicker than the pound was Jeremy Corbyn’s Shadow Cabinet, and people around the nation were utterly shocked at just how many of their Facebook friends revealed themselves to be closet specialists in economics and foreign policy (who knew?). Regardless of how you fall on the Brexit debate, it’s fair to say it caused quite a stir, but you shouldn’t let the news affect your marketing plan, and here’s why. Continue Reading →

Be Content with Content Marketing

Content Marketing


Content marketing is a relatively new, vastly effective way of getting people to visit and convert through your website – but what exactly is it? Seeing as it’s so emergent, we’d forgive you for not recognising content marketing (we’re pretty nice like that), but we reckon it’s something more and more businesses, specifically new initiatives, are going to want to embrace in 2016. That’s why we’ve put together the following useful guide to content marketing in 2016. Continue Reading →

Why You’ll Embrace Video Content in 2016


Video Killed the Visual Marketing Star

If 2015 was widely recognised as the year that visual content marketing – HD product imagery, infographics and such like – really took off, then 2016 looks set to be the year of video. In a bid to outrun and outstrip their competitors, more and more brands are turning to video as the latest branch in their visual content marketing efforts, embracing moving images and sound as a means of getting across their brand’s message. Video content is cheaper to produce and easier to share than ever before, and let’s face it; if a picture says 1000 words, a video probably says… well, a lot of words, so if you haven’t thought about it before, it’s definitely time to consider video marketing. Continue Reading →

SO Marketing Emerge Triumphant from the RAR Digital Awards

June 20, 2016 / Awards, News /
RAR Digital Awards 2016 Winners

That Awards Shelf is Getting Pretty Full

That’s right, your bleary, screen-wary eyes aren’t deceiving you, SO Marketing are delighted to announce that we’ve taken home the RAR Digital Award for Web Design in the ‘Under 40 Staff’ category (and that’s number of employees, not age, before you start with the trolling). In fact, this is the second year running we’ve won the award, cementing our place as one of the most accredited web design agencies in Staffordshire, and – dare we say it – across the UK! Continue Reading →

SO Marketing Recognised In RAR Digital Awards

June 8, 2016 / Awards, News /
RAR Digital Awards 2016

We’re Making A Habit of This…

We know what you’re thinking: “These guys have just been at the RAR Awards – have they really come round again?”. You’d be right in thinking that – the dust is just settling (and the hangovers are just subsiding) from the RAR Awards in May, but we’re pleased to announced we’ve just been recognised again, this time in the RAR Digital Awards. SO Marketing have recently been shortlisted for two highly prestigious awards, ‘Best Agency for Ecommerce’ and ‘Best Agency for Web Design’, proving that if you hang around like a bad smell for long enough, people will probably start to feel a bit awkward and throw you a nomination or two. Continue Reading →

Quotes at SO Marketing Are Getting Easier

June 8, 2016 / News /
So Marketing Quote

You Can Quote Us On This One…

As our Sales & Marketing Manager never seems to get tired of saying, here at SO Marketing “we give out more quotes than Shakespeare” – terrible joke, we know, but it did give us a bright idea. You see, here at SO we’re obsessed with customer satisfaction, and want to give you guys the most streamlined, efficient service possible. Continue Reading →

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