Important Announcement! – Website Security and Maintenance

September 27, 2016 / eCommerce, Technical, Websites /

Over the past few months we’ve seen an increase in attempted hacking activity against common web platforms such as WordPress and Magento. These are normally directed at websites that have been live for some while where the back end system hasn’t been updated to reflect the latest security patches. In the same way that all desktop and mobile devices require software updates regularly to patch security issues, the backend platform on which websites are built are no different. Continue Reading →

How Responsive Web Design Could Transform Your Business

September 12, 2016 / Design, Web, Websites /
Time To Go Mobile

We live in an age where technology is continually on the go. It seems that the best minds at such corporate giants as Apple are forever promoting their latest brain-child. From the release of the next iPhone model, to the revolutionising features of the most recent iOS software, we’re in constant anticipation of change. Surely it follows, then, that our approach to online business has to adapt too? Continue Reading →

Forge a Brand and Forge a Business

September 12, 2016 / Design, Marketing /
Forge a Brand

First impressions are everything. Whether we’re talking about meeting the in-laws for the first time, or building a business relationship, setting up the foundations of that connection are essential.  They’re what steadfastly hold it all together through those inevitable turbulent times. Continue Reading →

Why Business Cards are the Vintage Accessory of the Corporate World

September 12, 2016 / Design, Print /

With the advent of digital marketing, the need for printed media has been called into question. It seems we’ve finally tired of our pockets and bags being eternally lined with discarded bits of paper advertisements. Continue Reading →

Why Mobile Marketing Should be Dialled into Your Business

September 12, 2016 / Marketing /
Google Mobile Update

Gone are the days of keeping your business marketing confined to leaflet distribution or the occasional poster campaign. Nowadays, we have a range of digital possibilities to delve into. Not to be overlooked is the modern day heavy weight that is mobile marketing. Based in Leek, Staffordshire, SO Marketing is committed to using this relevant form of marketing and here’s why. Continue Reading →

Our New Website Is Coming Soon! | Web Design Staffs

August 2, 2016 / Design, Web, Websites /

… Kind of

SO Marketing are well known for our outstanding web design projects; we excel at ecommerce, make waves in WordPress and perform magic with Magento. Well now we’re pleased to announce that we’re turning our talents to our own web platform. That’s right; SO Marketing are getting a brand new website… we’re just not quite sure when it will be ready yet. Continue Reading →

Not on Our Map? | Graphic Design Staffordshire

August 2, 2016 / Design, Marketing, Print /

Get Found

Forget the Google Maps app, throw out your dusty old Ordnance Survey maps (they’re actual, physical maps for anyone under the age of 25), there’s only one map your business needs to be on – the SO Marketing map. For nearly a decade now, SO have been combining print and web design services with cutting edge marketing strategies to place local businesses on bigger maps, and we don’t plan on stopping any time soon. Continue Reading →

The True Cost of Bad Marketing | Digital Marketing

August 2, 2016 / Marketing /
the true cost of bad marketing

Marketing Meltdown

If done successfully, your offline advertising, digital marketing strategies and all-round PR should combine to generate one thing; return. However, as we’re all probably more than aware by now, the three don’t always magically come together. Whether you’ve made a mistake with your marketing manager, ditched digital altogether or just pulled the rug from your PR, having a poor strategy in place can cost much more than just money. Continue Reading →

Talking About SO: SmartBird | Web Design & Social Media

August 2, 2016 / Design, Social Media, Web, Websites /

SO who are SmartBird?

SmartBird® is a new range of Ayurvedic remedies, combining years of cultural learning with stringent 21st Century scientific research and testing, to create products with proven benefits.

Based in India, SmartBird brings decades of experience in the over-the-counter pharmaceuticals sector to the highly competitive Ayurvedic medicines market. With big ideas about changing people’s perceptions of Ayurveda and herbal remedies by working with leading European scientists, SmartBird needed more than just a website – they needed a digital platform on which to found a community. Continue Reading →

School’s Out for Marketing

July 19, 2016 / News /

Summer Lovin’

Yep, it’s been raining solidly for about two hours outside, but our iPhone weather app tells us there’s a 2% chance of sun, so we’re going to cling to that hope and officially call it; summer is here. But what does the summer season mean for your business? Some industries – fashion, retail, tourism & travel – are naturally going to be really busy at this time of year. Others, however, particularly the services industry, might well be hitting their annual lull. So how can businesses adapt their digital marketing strategies to accommodate for the drop? Or is a bit of downtime for some light “web-keeping” just what they need? Continue Reading →

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