A Beginners Guide to Branding

Creative A Beginners Guide to Branding

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

What’s in a Brand?

It’s a good question. Certainly one that we’ve spent many an hour pondering over a delicious Vegan-Latte-Espresso-Macchiato (us creative types do love our fancy coffee). In 2016, quality branding is about much more than just your advert in the Yellow Pages and the vehicle signage on your car, it’s about creating a universal front for your business. If you do it right, this front will stretch across every aspect of your company, tying together your social media, website, and print materials into a professional-looking, carefully crafted image.

The Brand Burden

The trouble is, creating an effective brand that manages to capture the essence of your company, whilst still remaining true to your clientele, is pretty hard – which is why people pay nerds like us to build one for them. A strong brand gets to the heart of what makes your company tick; whether you’re a bespoke dog hairstylist or a veteran plumber, you need a brand that underpins what you want to achieve with your enterprise. At the same time, branding materials – your company logo, print brochures and website design, to name a few – have to remain on-trend, that is to say, they have to be like the cool kids in school that always had the latest sneakers first. Otherwise, in a severely crowded market, you risk being outdated by your competitors.

Perception Meets Products

The other issue with branding, of course, is your customers – yup, those annoying guys that come and buy your products or pay for your services; who do they think they are?! The truth is, their perception of your brand is perhaps just important as the image itself. This means that everything from your customer service to how you behave on social media can drastically effect how people perceive your business, and if they’re convinced by the professional image you’ve spent time and money to create.

What a Difference a Brand Makes

As well as delivering high quality print and digital materials that go hand-in-hand with your current brand guidelines, SO Marketing also specialise in full rebranding solutions. We get to know the people behind the products, learning what drives them before turning this into a succinct, coherent concept. Through our specialist PR and digital marketing services, we can then take your brand beyond your website with social media and PPC advertising options. Hit us up about our specialist branding service today by emailing [email protected]

Take a look at our previous work. Explore our team and agency. Learn from our latest insights. Get in touch to begin your journey with us!