9 Tips for Creating Awesome Content

Creating awesome content is easy when you follow simple steps. But it can be difficult to know where to start and more importantly when to stop. Content writing is a great way for brands and people to help others. Whether it’s by providing information, teaching, or inspiring.

We’ve got 9 simple tips on how to create great content…

Know Your Audience

Before writing anything, it’s important to know who you are writing for. What questions do they want to answer? What are their interests?

Using Google Analytics and Social Media Insights can prove useful when knowing your audience. By understanding what content is popular, which content has a high exit rate, and which content has the highest engagement? Simply put, what do people want to read?

What is the Purpose of Your Content?

Content must achieve something. Whether it’s teaching the reader how to fix a blocked sink, telling people about the latest fashion trends, or inspiring people on how to make the most of their small garden. After reading your content, users should feel satisfied that their needs have been met.

Research

Ensure you have a good understanding of what you’re writing about. By displaying knowledge, you are not only providing good content for readers, but you are also showing authority to Google (Google EAT).

SEO- Search Engine Optimisation

In order for people to read your content, they must be able to find it. That’s why optimising your content is important, ensuring when people search in Google, your content is a result.

A Good Headline

This is what people see first. Your headline can simply make or break your content (not to sound scary). But it’s just like humans, first impressions count. Your headline should be engaging, spark interest or offer a solution. Consider using numbers, creating a sense of urgency, and using emotion. Additionally, your headline should be the right length and be ultra-specific.

Write Your Content – Then Come Back to it

Once you’ve written your content, leave it and then return to it in a few days. Begin by reading it back to yourself. It’s much easier to analyse content with fresh eyes. Maybe even reading it aloud or asking someone else to read it.

Grammar, Spelling & Readability

Normally when people are searching for content, they either don’t know something or want to explore a topic. Therefore, readers want to learn. So, you want to make this as easy as possible. By writing content that is easily understandable, accessible to all, and grammatically correct. Therefore readers will finish your content feeling positive and having learned something, rather than confused and frustrated. Try Grammarly and Hemingway to help with Grammar and Readability.

Layout

Headings and pictures can break up content, making it readable and easier to digest. These make content more appealing, and engaging, as opposed to a large block of plain text.

Call-to-Action

Once you’ve provided readers with information, ask them to do something. Whether this is signing up for your newsletter. Following you on socials or sharing your content.

To discuss creating great content with us, get in touch at [email protected]