James, Richard and Chelsea discuss emerging trends and their predictions for 2021. Join in the conversation with us on our social pages or get in touch at [email protected]
Podcast 2021 predictions
Hi, and welcome to this episode of so what’s up? We’re looking at our predictions for 2021.
It’s Chelsea here, and I’m with James and Richard stay. And we’re just going to go through our predictions really for 2021. And what we think is going to come up in the digital space. So do we have any openers?
James? Yeah. clubhouse? Yeah. About clubhouse.
Everybody seems to be talking about it. And then
yeah, everyone’s talking about clubhouse at the moment. I mean, it was probably it’s been around a while, I think. But nobody really realised it until about December last year that everyone started sharing who wants an invite to this clubhouse thing. Which is how a lot of the social media start isn’t that they sort of start by invite only to make them a bit seem a bit exclusive. And then everyone jumps on the bandwagon afterwards. I mean, Chelsea, don’t just say what Chuck clubhouse is, in case anybody doesn’t know.
Yeah. So basically, clubhouse is an audio only social media platform in beta facing at the moment and is only available on iPhone. So if you’ve got an Android, tough luck, you can’t get on there just yet. But it will be available, I reckon, quite soon. It is invite only at the moment, because it’s not open there at work. It’s still been in Beta Test phasing. And, yeah, people are just basically angling for invites. They’ll do anything for them. So I think if you’ve got some See, see what you can get out of people for them. And you
mean charge them for it? You can always sell them on eBay like people do, or Pokemon cards and things. Make some money out of it. Yeah.
I mean, I’ve got five at the minute. So if I was to make me any office. But yeah, it’s basically just me go on there. And there’s literally there’s like a chat room for like pretty much everything people can schedule when they’re going to be on there. Everyone’s jumping on it in terms of kind of all of the usual social media gurus trying to Yeah, get on there basically, like build up their following on there. I’ve been using it quite a bit, got some got some decent kind of chat screen on there, where people learned a lot on there as well. I think it’s a lot more intimate than other social media channels. Because then people who are and seen as like the Guru’s and the experts have like, certain things are creating chat rooms, having guests into their room and stuff as well. And then you can join the room, anyone can join it, anyone can listen to it, then you just raise a virtual hand, if you have any questions and they bring you up to speak, I guess it’s kind of like a live podcast, really. And having an audience listen in live, I guess, which is which is interesting. And people seem to be really enjoying it and loving it. And people are learning a lot as well. So yeah, I think
so if you were to join a clubhouse chat, for example, there’s hundreds of people in there, like there was the other day with Elon Musk, and you raise that virtual hand? Do you get an opportunity to speak?
Yeah, so you raise your virtual hand, Elon Musk, kPZ administrators, whoever it is, sees that you’ve raised your hand and then they decide if they want to bring you up or not. So ultimately, it depends on the administrator. If, if you seem like you’ve got something viable to say you really
think I think a lot of them, especially, you know, from a small business, people that you know, point of view as people just running their own small little rooms, maybe five or 10 people, and are actually really quite happy to have anybody contribute and participate at the moment. And yeah, well, I’ve been on a few recently, probably not in the last couple of weeks. But certainly beginning of January, it was kind of all the thing I was just trying out and popping up my phone got swamped with more notifications for clubhouse chats I’ve ever seen anything notify me ever. And it was interesting. I participated in a couple of them said a few things. I think it’s for people, maybe they don’t like being on video is probably quite a good platform because they are aware that no one’s looking at them while they’re talking. It’s almost a good practice thing for doing their own podcast, really, because you’re just talking, not worrying about what people are thinking of you when you’re doing it. And just gives us an opportunity to just practice your audio voice or radio voice as they would call it.
Yeah, I think so. And, obviously, kind of gauging to see how much interest you’ve got in people like joining your room and stuff before you actually go out and start investing in making a podcast. It’s kind of like testing your audience really and seeing if there is enough demand there to warrant getting all the stuff in for a podcast and like making the effort of going through it and setting it all up. It seems
quite q&a based from the ones that I was in. So I sort of dropped into a few of these chats that were run by sort of American social media, self styled gurus and a lot of people were sort of talking about how to increase the followers what sort of content should be putting out there, how they should monetize their Instagram. And then all the different people admin in the room was sort of chipping in with different ideas from their point of view. So it seemed quite collaborative, really, from that point of view, and just getting sort of new ideas that maybe the person asking the question had thought of before.
Yeah, I guess it’s kind of like, you know, there’s like mastermind groups that you see sometimes where people can like join in am during in a predetermined network, and then they’ve got like only like an account specialist or like a marketing specialist and an HR specialist. And then people just ask, like, random business questions. But it’s basically that format, but for Super Nietzsche things, I’d say,
Yeah, I think the ones that I found were really good, actually, were sort of on a Friday afternoon, just general, how’s your week gone, kind of chat was just sort of an open free for all place for people to drop in and go, You know, I’ve had a really good week or a bad week, or Yeah, as a sort of quite a supportive area to, especially in our world where there’s a lot of agencies doing it. So it sort of agencies talking to agencies, and it’s probably the same for other industries as well. But you can almost treat it as a bit of a sort of mental health kind of way of looking at things in terms of supporting other people that, you know, yeah,
I was just gonna say that it’s, it’s another digital way to get together now we’re all locked down. It seems to be like social media was is on the up anyway, social media usage for just general catch ups. This is another platform to catch up with strangers in a way.
Yeah, definitely. And I’ve seen some, like really random ones on there. Like, there’s a few book clubs, like, what you’re eating type things and meditation ones where you’ll have people on there, and they’ll do like guided meditations for you. And I’ve not actually joined any of them, because I don’t think I’m the type of person that meditation is made for. But I mean, I’ve seen I’ve seen them advertised on there. It comes up in like the calendar and stuff. So yeah, I think there’s dating ones as well, which I don’t know how they’d work. But it’s not just business. It’s literally anything you’re interested in. Just put that as your interests. And yeah, I guess, see what’s out there for you. If you do want to give it again,
I think I think as the app matures, as well, obviously add new features that will make it maybe easier to create your own? Is the moments a little bit clunky, isn’t it just to sort of set up your own? Whatever the local clubs don’t be on there. And I think, you know, as it evolves, and obviously, like you said, it’s still in the beta stage. So they’re, obviously still work through issues, and it’s iPhone only. So there’s obviously some technical challenges to get across. But I think, yeah, it’s an interesting platform to look at going forward. I think it sort of plays into the fact that people are sick of Facebook. And you know, everyone’s been on Facebook for 15 years now, something like that. And you’re just looking for something different to do. It has a social networks, and it’s been Yeah, and this is a good example, bit like how Tik Tok was last year. Yeah, this is like, it’s just something a bit different to try.
It’s a multiple way communication. There isn’t a lot of these social networks, you’re putting your feelings online. I think from a mental mental health point of view, you can go into clubhouse and chat to people who are probably struggling with this current situation. Yeah. And
I think kind of, there’s quite a few things that you guys have touched on within those last comments that I’d like to circle back to you. But I think we’ll start with Facebook though. And kind of clubhouse. Starting to kind of take on the Facebook business model. Obviously Facebook introduced rooms, which I think was there, they saw clubhouse on the rise and wanted to try and try and stop that in its tracks and offer up an alternative like they have done with pretty much everything. In terms of like Instagram, bringing out reels and things Facebook have now introduced rooms to try and stop clubhouse from getting getting traction button, I think what will be really interesting to see in 2021. And within the next kind of one to three years to come is while they’re going to do about the regulation of these massive conglomerate platforms like Facebook are they’re going to start being deregulated, especially now within the president in America. And he’s made it pretty clear that that is what he wants to look at doing. And
I think you see on the news everyday at the moment, you know, they’re all under pressure. They’re under pressure for how much tax they pay for the privacy concerns. And I think we’re just going to see a quicker rise in people adopting anything that’s not the same platforms that they were used to. And although Yeah, I wouldn’t put it past them on my Facebook trying to buy clubhouse just to get rid of it or to absorb it into their own thing like they tend to do. But yeah, I think we’re certainly going to see over this year, increased regulation of the big social networks and the tech companies from the point of view of sort of what they do with everybody’s data and why they are so powerful. And I think you know, anything that looks different people are going to just latch on to so one of the other ones that we were trying out this month actually was Lunch Club, which again, it’s not necessarily new, but it’s been around for a while and actually almost seems like it should have been a byproduct of lockdown as a way to sort of meet new people, and that you just have no idea who they are or what they’re into. But yeah, you’ve been doing it quite a bit Chelsea, haven’t you?
Yeah, so um, since you invited me to it last month, I basically freed up nine till 10 o’clock Thursdays and Fridays to basically just meet these new people and have a few chairs had some, I’ve had some pretty good conversations on there actually, some really interesting people, it’s more of like a business to business networking thing I would say. And you can basically choose what you’re interested in, right? A bit of like, a blurb about yourself and choose the type of people that you want to talk to based on like your needs. So I put on there that I want to meet interesting people, and a bit of business development and learn something new. So those were my three criterias.
I did, I didn’t want it was interesting, actually, the guy was chatting to with a guy from from Spain. And he was talking to me about sort of a technology around browser notifications on websites, which is somebody actually asked, he taught me something I didn’t know you could do. So that was quite interesting. You know, you’re trying to pitch a service to he ran a company, but he wasn’t trying to sell it. And so like, likewise, I wasn’t trying to sell to him. It was just an interesting conversation. And so yeah, he does offer a service but like, like we offer a service a you know, it’s like whoever you speak to, there’s a natural thought that you’d be trying to sell something to them. And I don’t think that’s its point. I don’t think that’s
the know, I think most of the people that I have come across on there are, I guess a kind of like super introverted people that really value those kind of one to one, meaningful connection style relationships, where you actually talk to them about things that you just interested in. Like one guy was talking about wine to one I was talking about books to others, like with teaching me about things that hadn’t necessarily fought off before. So one guy was like a filmmaker, and like the add in like Adland industry, and obviously, they’re on their ass at the minute because people just can’t really can’t really shoot them. So it’s more really just about talking to people and checking in with them, making new friends making connections, and then I’ve checked in with everyone on LinkedIn afterwards, and one guy got on really well with and we’ve scheduled another call for two months time. So that’s
really good. I think my experience was the polar opposite to that. Every single person wanted to pitch something to me, a product or service or some kind of software or recruitment, recruitment agencies are jumping on the back of it, which is always a little bit frustrating. But
I think I think is a shame. If it becomes that way, I could actually see it being a really natural fit for LinkedIn, as an add on. Yeah, I’d be very surprised if Microsoft don’t seriously look at it as a way integrating the two together, because obviously, Microsoft already got the data for everybody and what their job roles are.
And weirdly as well, what I’ve noticed is when you go down Lunch Club on their own kind of explore section, it naturally seems to link up with LinkedIn anyway, because it kind of gets you to try and push it to your LinkedIn network and invite them in so that it’s
100%, natural fit for LinkedIn. And I think, yeah, if we if we assume that in our business to business world, LinkedIn is probably the most valuable form of social media for ELS at the moment they need for me this lunch club idea is it is a good idea. I just think it’s I registered Yeah. The worry is that people on it just use it as a glorified sales tool or another way to tap into people that they weren’t going to reach the other way. Which I think is a shame, really, because it takes it away from what I think is mental. But yeah, be interesting to see how that develops over the year. Yeah, I think I’ll sign up for a few more slots and see what else we can come out of it. Really.
Yeah. And if anyone does try it, and then they find themselves on the end of someone that is just super salesy, just knock it in the bud really early on. And just be completely clear about you’re not actually looking for the service, but you’re really interested in hearing about what they offer, and you’ll pass the details on to anyone that is, I have had that situation a couple of times. And once I’ve been just super clear about it, they’ve stopped kind of giving me the 32nd elevator pitch and think they’ve pretty, uh, pretty much appreciated the the honesty really, yeah, definitely.
So just going back to what we sort of briefly touched on before, you sort of you always come back round to this sort of point around sort of mental health and looking after people in this year.
Yeah, definitely. So I think one thing that we’ve seen, really, with everything that happened last year is just the complete eradication of the office and people working from home. And I know that there’s a massive debate around being in the office and working from home and looking after your workforce keeping up a culture where everything’s predominantly online. But some of the stats, some of the stats are quite shocking rarely. So now because people are working from home, they’re actually working a lot more so it’s like some people have replaced the commute time with working People are less likely now to take a lunch break, more likely to work after hours because those boundaries have been blurred with. Because obviously, there’s no kind of physical distinction between going to the office coming back from the office. And burnout is something that a lot of people are worried about. And I think looking after you’re looking after your employees, mental health is something now that companies are actually starting to look into a lot more. And I think 2021 is going to be a big year for that.
I asked people return back to the offices. I don’t know about you guys. But our experience of remote work and has been somewhat different to everybody else’s. And we’ve seen it seen it firsthand, really there, how it’s affected people, mental health wise, we’ve had people in the office just on their own wanting to get away for a different space, a different environment. And I know that the moment we put in strict measures, so people could work back at the office, everybody flooded back to the office, which just goes to show that remote work in long term is starting to really affect people now. Let’s hope that soon everybody will have a vaccination, everybody back to the office, and we’ll get back to some kind of normality.
So if everyone’s offices have been kept, yeah, majority of them
that we’ve spoken to in the agency sector, I know James has checked into quite a few people in the collective, and they’ve closed the offices, everybody’s now permanently working remotely. And some of them haven’t really consulted the stuff to see how they feel about that. It’s not what they originally signed up for. But some people love it. Some people don’t.
Yeah, I think he’s got a place to be fair. And yeah, I think, yeah, the technological side of things, having moved on so quickly, as solved a lot of problems. Yeah, like now, if we had to, we could work at home, if you want to, you can work from home. Yeah. So if I want to work at home on a Friday, it’s not a problem. Now the technology is in place, we have no issue with files or anything like that anymore. And it kind of forced that to fix itself, which is great. But on the whole, I’d rather be in the office. And I think we’ll probably find that as the staff are the same. Some people like you say love working from home and will never not want to. But I think flexibility is going to be the key word really, which has given people the option to do both depending on what they’re most comfortable with, or where they’re most productive, which is probably more from an employer’s point of view, what’s going to be the biggest sort of driver between what really happens and the long term, you know, are people still productive working from home? Or is it just still a bit of a novelty that they like to do?
It’s about discipline really, isn’t it? Some people are disciplined and have a nice environment for home in a quite, it’s quite a natural process to them. Others have many factors, distracting them, for example, children or family, etc. Homeschooling as a big part of my life at the minute. So my wife is doing a fantastic job of home schooling whilst working from home. Although stressful, she does it and she does a great job of it. For myself, the first lock down, there was no chance I got no work done whatsoever. It was constant distractions, paper aeroplanes hit him in the side of the head during a zoom call, for example. But now everybody’s back in the office absolutely love it. I think people are important the people we work with, as an agency, we’re close, we work really well together. And it’s nice to just bounce ideas around the studio rather than although at distance at this moment in time. It just works
for me, actually, when the schools are back, it’ll be a different conversation again, because that does take away most people’s distraction and home issues to be fair. And then you can imagine working from home without the child distraction. It’s a whole different experience than if you’re working from home with the kid badgering you every five seconds.
Yep. Well, as you’ve noticed this conversation, we had the other day, Zoom calls, you’ve all zoomed out of William James, present zoom meetings, whereas you normally have maybe one or two meetings a day or week, sometimes. Now they seem to be a thing that they are expected. And you can just drop into them. Nine zoom meetings later, your days disappeared,
Oh, 100%. I mean, I’ve had a couple of Fridays now where I, it’s my own fault for booking too many meetings too close together with no gap in between them. And everyone’s just oh, she would just jump onto a call. And it’s just become the thing people do now in the past, it will be a whole world you want to come in on Tuesday, and you’re here, if the times got available, they’d have to make a trip to come to the office. And whilst the technology has always been there, no one used it. By now everyone just feels so comfortable with it. It’s like it’s you know, sit at your desk, just call your agency just call whoever, you know,
constantly dropping onto a zoom call mid project or mid conversation,
which is a good in some way. So communication, and it keeps that communication level up between, for example, sales and the client. But I think it’s something to be very wary of is the amount of calls people are having. Because actually you’re doing more meetings you’ve ever done before. It’s more convenient to do them. But it’s still quite tiring. Talking looking at the screen for a long time, especially when you drop it into whatever else you’re doing day to day. What I’ve started doing now is rationalising zoom calls to two days a week to try and get them all into a shorter period of time. Then give myself three days a week to do the actual work that comes off the back of them. And it’s been a bit better in terms of energy levels really from not just sitting there constantly just zooming, we find
it really useful for proofing purposes anything visual sharing screens and explaining or even training on how to use the admin of a website. It’s really straightforward via zoom, in fact, almost easier via zoom. You can record it, and then they’ve always got that to go back to so that’s a bit tight. Yeah, I
mean, that’s been a great plus for me, I had a customer today, actually, we’re talking about whether he wants to come in or do on Zoom. And we’ve suggested doing it over zoom be too because you can share, you can record the video like say he can refer back to it later. Ai you can see it at the real scale on your own screen having it shared to you. And you can sort of take control if you have to. There’s lots of really good tech features that make the some zoo meetings really useful. And I think yeah, as we’re talking about our predictions for 2021, hopefully some of the commonly used video conferencing apps just improve their features continually. Yeah, we primarily use Zoom and teams potentially works. Teams doesn’t Simple as that. Yeah, teams teams is kind of shocking, really. But yeah, Zoom is is really good. Google Hangouts I’ve been on quite a few days. But that’s incredibly basic, with virtually no features. But yeah, across the three of them, which obviously make up the vast majority of the industry, I think they’ve all been, they’ve all got their place. Obviously, certain companies are sort of invested in one technology platform more than others. And I think as they all work to sort of compete with each other on features are getting to see more and more sort of cool things come out of this, that I’ll maybe just make it make a more enjoyable experience. Yeah, and
I think I’m touching on that I think there is this kind of like need for building digital experiences to almost like rival the real life experiences. But because people are ultimately missing that level of interaction between the service based industry or just like the brands that they’re used to doing. So we see it with some of the some of the clothing brands that we’ve seen how they’re trying to get everyone involved with digital Gucci have done some cool things with like AI and apps and kind of doing walk arounds in their shop and things like that and service, the service industries that we’re in, obviously, we’re used to doing workshops with clients, and how can we translate that on the Zoom to give them really meaningful, valuable workshops so that they go away feeling like they’ve had, if not a better service, and they have done that they would have done in real life? Yeah,
I mean, it does work. I’ve personally bought some things, I bought a car over zoom, and with video walk arounds and things. And that was quite a cool experience. The test drive was a bit poor, but the but the car was great when it arrived and again for a kitchen company as well. You can 3d Walk around instead of me phone call options constantly. Yeah, I find it quite good. And and from a personal perspective as well. I find myself doing zoom quizzes, Zoom birthday parties, zoom. James did a chocolate tasting on zooms.
That was really good. Actually. It’s just, it’s just one of those things. You just see somebody say, Oh, joy on this thought. Yeah. Okay, that’s, that’s kind of cool. We’ll do that. It actually, it worked better than you think, really. And I think it’s interesting to sort of, we’re talking about coming up with some different events for our own team in terms of trying to find some ways to sort of engage everybody, because in normal times, we’re quite a social company. So we go out for dinner we get Yeah, we got to a rhythm actually before COVID, where we go out every Friday afternoon after work, just go to a bar on the road. And just things like that was quite nice. And I think, yeah, we were missing that. So we’re just looking around for different ways to replicate that kind of camaraderie, but via digital means. And, again, it’s not perfect, but I think we are we’re only a few months away from things being kind of able to how he would have been so you know, it’s not something that hopefully long term we’re going to be stuck with. But yeah, this sort of bringing people to gather into teams is, you know, it’s it’s difficult at the moment, but I think obviously, during this year, I think we’ll go back to more in person kind of feel, I think, yeah, but we’ll certainly keep our offices, it’s kind of destination offices for people. So yeah, if they want to come and record a podcast where there’s on common setting, kicked some ideas around in a meeting room, it’s there for that reason, is not necessarily there for day to day run of the mill meetings just to talk about kicking off a project where maybe we could use Zoom for that. So I think we’re gonna come to a balance stream. Yeah, a combination of both. Really? Yeah, that makes
sense. And I think as well, like just touching on that kind of community feel and bringing people together. I think 2021 is going to be massive on that because people have missed it so much of 2020. And I think 2020 was the year when I think communication definitely stepped up like you and all the Zoom meetings, James But like, there’s a kind of trade off. I think we’re communicating more than we ever have been as a collective. But we’re not actually connecting as much as we could be because we’re almost taking for granted all of these words. ways that we can connect with each other, but there’s no meaning behind it. And I think what we’re going to start seeing now from brands is a real effort where they actually try to engage their client base customer base on a meaningful level with the content that they start putting out making sure everything is meaningful and value added. Really, Cade, kind of, I’d say, creating platforms like community marketing, that sort of thing, I think we’re gonna see a lot more of as well, which is just super interesting, because I think the way that I see it is, people are really starting to appreciate the people that have things in common with them, I guess you’re a really good example, James with the peleton stuff, like I see pelleting groups on everything like LinkedIn, I’ve got pelleting groups Facebook as,
yeah, 100% our thing is, you know, interest topics isn’t to people, you try to what you’re into, this is an area for you somewhere on the internet. And this is what it’s gonna be, I think, yeah, all different social media platforms that you use, pretty much everything’s on everything. Now. It just obviously, different people hang out on different platforms. So there might be a Pelton Twitter group or LinkedIn group or Facebook group, but you might not be on all of them yourself. So you might be on on one or all of them, you know, and I think we’re gonna see that going forward, where we’re gonna see people wanting to form communities, around certain topic areas and things like that. And yeah, I think we’ll just see how that develops really?
Well. It’s something we’re already working on as a company, having all of our clients as well as staff members, and specialists, really all on one big platform, communicating amongst themselves. So part of the CIO marketing community, it’s something we’re working on at the minute Chelsea, and James and myself. So hopefully, we’ll get everybody on board. And then our clients can chat amongst themselves as well. They’ve all got one thing in common. They’re all clients. So if they’ve got something to say, we can assist.
Yeah, they’ve clearly got one thing in common, and that’s they’re all interested in marketing, at least because they’re an agency.
And also, I think, I think it does step up or level of service. And if we had all of our clients in one community, let’s say on clubhouse or, or something else, we can chat in real time almost at times, and if they’ve got a specific need is less emails is less messages, less phone calls, and we can put it on one platform, and someone else might find that advice really useful.
Yeah, that’s one thing that I’ve been thinking from a content perspective is kind of just like the scale of it. So how can I help the most people with not the least amount of effort because, but you get what I mean, like I need, I need to pick things now that give us the biggest ROI. Because obviously, we’re super busy, we’ve got a lot of a lot of people wanting our services, but people still deserve the help. Our existing clients are super important to us. And we have a duty to care for their business and provide them with the best service possible. You
found out during the marketing seminar. We invited customers to ask questions, and we’d advise free of charge, just a nice casual meet up and it worked. It worked really well. Yeah, took the advice on board, and they do really well out of it. And I think that’s what both small and large businesses need less than the sell more of the just conversational advisory points.
Yeah, I think that’s what ultimately makes a community so yeah, I think one thing as well, I just like to touch on as well, because we’ve had a lot of people asking us this question. And that is the importance of influencer marketing in 2021. I personally think 2021 More start seeing the decline of the big influencers, like, like the Kardashian level, like the celebrities endorsing things, I think if influencer marketing is something that you really are super keen on, and you’re interested in developing even further, start looking for the micro influencers with pretty niche audiences. Because ultimately, what you’ll see is, people view them as a lot more authentic, they’ll view them as a lot more honest, a lot of the time, their audiences actually way more engaged than people that just follow HollyWell A B, because they think she’s got nice hair. And yeah, I guess, actually look at people whose audiences are actually your target audience and really drill down into why you think they are because I think the more people that you can get connected with your brand and interested in them on a personal level, the better is going to be for actual ROI. Because yes, you might get the brand awareness from game with these big influences. But ultimately, if it doesn’t boil down into sales, it’s just a waste of money. And the bigger the bigger the influencer the more they cost.
Yeah, I mean, I think it might be a case where the these are supposed celebrity influencers need to earn the money a bit more. Yeah, I think if you look at them the they’ve obviously had a relatively easy time with things just essentially being sent free device. Well, yeah, just being sent free goods to take a photo or being paid to take a photo but in reality, there’s no research going into that audience. at all, yeah, they’re just they’ve just got a bigger audience. That’s all it is. But I think if they, if the if it be like Instagram and people like that start to clamp down on those audiences. And yeah, these things go in cycles, you know, Facebook did this years ago, at some point, it’ll decide that a lot of their followers aren’t valid, and they’ll start to knock them off, and then they’ll, their value will go down. And so like you say, I think then they’ll be replaced by someone who’s maybe a bit more niche a bit more interested and a bit more relevant to their particular brands. target market,
I think is industry dependent, very much. For example, an industry I follow quite closely, as you all know, is the cryptocurrency space. And it does relate to the products we offer, because you can now take cryptocurrency as a payment on your website. So it’s something we’ve been toying around with. It’s something that’s in the news quite a lot lately. It’s become very mainstream. And a key influencer of that influences the price of certain cryptocurrencies with one tweet, or with almost just a hashtag on a tweet. And that’s Elon Musk is an influencer but doesn’t actually charge for services. He’s just crazy. And it’s just goes to show that in that niche market with certain followers, all they are all a one individual has to do is one small tweak or one tiny move, and the whole market shifts by several 1000 pounds in a second. So that’s that’s an influencer, but on a different scale. And again, it’s very niche.
Yeah. And I’d say also as well, because he’s not actually selling his services or doing like hashtags or ads. That goes back to the authenticity of it really, doesn’t it? It’s not like Bitcoin have paid him like so much money to actually do that. He’s
not a paid influencer. He’s just interested in it. And he’s just got a huge audience. I think there’s lots of people out there who are experts in a certain industry, who you trust from the work they’ve done previously with PayPal with Tesla, we space accesories multiple success. So that’s probably why people follow him. And if he puts things on a tweet, they believe it’s it’s the right thing to do. So if you want Bitcoin, on your website, cryptocurrency payments, that’s the future.
Yes, I think those are our key. Those are our key predictions. I guess I’m for 2021 and we’d love to hear about your so if you want to get in touch, join in the conversation with us just hit us up on social media or email us at Hello at so marketing.com