Be Content with Content Marketing

Content Marketing


Content marketing is a relatively new, vastly effective way of getting people to visit and convert through your website – but what exactly is it? Seeing as it’s so emergent, we’d forgive you for not recognising content marketing (we’re pretty nice like that), but we reckon it’s something more and more businesses, specifically new initiatives, are going to want to embrace in 2016. That’s why we’ve put together the following useful guide to content marketing in 2016. Continue Reading →

Why You’ll Embrace Video Content in 2016


Video Killed the Visual Marketing Star

If 2015 was widely recognised as the year that visual content marketing – HD product imagery, infographics and such like – really took off, then 2016 looks set to be the year of video. In a bid to outrun and outstrip their competitors, more and more brands are turning to video as the latest branch in their visual content marketing efforts, embracing moving images and sound as a means of getting across their brand’s message. Video content is cheaper to produce and easier to share than ever before, and let’s face it; if a picture says 1000 words, a video probably says… well, a lot of words, so if you haven’t thought about it before, it’s definitely time to consider video marketing. Continue Reading →

SO Marketing Emerge Triumphant from the RAR Digital Awards

June 20, 2016 / Awards, News /
RAR Digital Awards 2016 Winners

That Awards Shelf is Getting Pretty Full

That’s right, your bleary, screen-wary eyes aren’t deceiving you, SO Marketing are delighted to announce that we’ve taken home the RAR Digital Award for Web Design in the ‘Under 40 Staff’ category (and that’s number of employees, not age, before you start with the trolling). In fact, this is the second year running we’ve won the award, cementing our place as one of the most accredited web design agencies in Staffordshire, and – dare we say it – across the UK! Continue Reading →

SO Marketing Recognised In RAR Digital Awards

June 8, 2016 / Awards, News /
RAR Digital Awards 2016

We’re Making A Habit of This…

We know what you’re thinking: “These guys have just been at the RAR Awards – have they really come round again?”. You’d be right in thinking that – the dust is just settling (and the hangovers are just subsiding) from the RAR Awards in May, but we’re pleased to announced we’ve just been recognised again, this time in the RAR Digital Awards. SO Marketing have recently been shortlisted for two highly prestigious awards, ‘Best Agency for Ecommerce’ and ‘Best Agency for Web Design’, proving that if you hang around like a bad smell for long enough, people will probably start to feel a bit awkward and throw you a nomination or two. Continue Reading →

Quotes at SO Marketing Are Getting Easier

June 8, 2016 / News /
So Marketing Quote

You Can Quote Us On This One…

As our Sales & Marketing Manager never seems to get tired of saying, here at SO Marketing “we give out more quotes than Shakespeare” – terrible joke, we know, but it did give us a bright idea. You see, here at SO we’re obsessed with customer satisfaction, and want to give you guys the most streamlined, efficient service possible. Continue Reading →

SO Marketing Is Evolving | Digital Marketing

June 8, 2016 / Marketing /
SO Marketing Is Evolving | Digital Marketing

We’ve Levelled Up

We’re cashing in our experience points, levelling up and moving onto the next stage. Whatever you want to call it, SO Marketing is diversifying. You see, we’re no longer quite content with just building stunning websites to put you ahead of your competition. Nope, we want to work with clients and brands to make sure these websites are performing to their maximum potential through a range of innovative digital marketing strategies. Interested? Step into our digital office to learn more. (Or just read the rest of the blog). Continue Reading →

SO Marketing Win RAR Award for Value & Web Design

June 8, 2016 / Awards, News /
RAR Awards Web Design Winner 2016

We’ve Only Gone and Done it Again…

Yup, that’s right, you read it correctly, SO Marketing have picked up another RAR award, this time for ‘Best Agency for Value 2016’. Not familiar with the RAR awards? Funnily enough, we’ve created about 7 blogs on the subject that we gleefully roll out every time we get nominated, you can check them all out here. Suffice it to say that SO Marketing have been recognised that many times by the Recommended Agency Register, we’ve now carved out our own bum grooves in the seats at the awards ceremonies. Anyway, enough blowing our own trumpet – what does the ‘Best Agency for Value’ award mean for our clients? Continue Reading →

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