Flash Sales & Marketing: Preparing for Cyber Monday

November 25, 2015 / News, Technical, Web, Web, Websites /
Cyber Monday

Sales Are Coming

Of recent years, the American tradition of Black Friday has slowly crept further and further into UK consumer culture, with estimated sales last year sitting at approximately £810 million. Now, if you’re anything like us, you probably prefer doing your Christmas shopping (and selling) from the comfort of a cosy office, and Black Friday to you means little more than funny videos being posted on YouTube of two shoppers in Asda fighting over a half price blender. The stark rise in online shopping, however, has given birth to a new cultural phenomenon that grows with each passing festive period; Cyber Monday. Continue Reading →


Magento 2.0 Awakens

November 19, 2015 / eCommerce, Magento, Web, Websites /
Magento 2.0

The Marketing Force Is Strong in This One

Originally released for a beta period almost a year ago in December 2014, Magento’s latest ecommerce platform, Magento 2.0, is now available for general merchant use. The ecommerce platform’s first major update since its launch back in March 2008, the new software promises a more user friendly interface, a host of new options for customisation, and generally a more efficient means of getting your products to the burgeoning digital market. With all this is mind, should you be rushing to the shiny green download button? Check out our Magento 2.0 overview to find out. Continue Reading →


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