Google’s Mobile Friendly Update (Yes, Another One)

Google Mobile Update

Friends that Just Click

That’s right, you read it correctly; Google are making an update to their search algorithm in a renewed bid to make their service more efficient for mobile users, or so they’d like us to believe. Over the decades, the search engine has taken numerous steps to ensure that user experience rests at the centre of their service; their search algorithms now focus on keyword-rich content rather than invisible link structures, their crawlers measure how responsive your site is to mobile browsers, they even let you play Pac Man on Google maps at one point. Quirky PR initiatives aside, the important thing to note is that as of November 1st, their mobile search algorithm will change again. We’re not too worried though as it doesn’t seem as big a deal this time around – at least no one has invented an overly sensationalised hashtag about it just yet. Continue Reading →


Differentiating between B2B and B2C Marketing

September 21, 2015 / Marketing /
B2B-B2C-Marketing

The differences between Business to Business (B2B) and Business to Customer (B2C) are highly pronounced, and each requires a starkly different style of marketing. We’ll first detail how to effectively sell to B2B customers, before going on to contrast this with B2C. Continue Reading →


Why Is the User Experience Important?

User-Experience-UX

Why the User Experience Is Important

User experience is a relatively new term that’s being thrown around on the web recently. However, there are still a lot of websites that don’t give it nearly the attention it deserves. Here we help you to understand what the user experience is, and why it’s important. Continue Reading →


CEOs on Social Media

September 10, 2015 / Marketing, Social Media, Startup Advice, Tips, Websites /
CEOs-on-Social-Media

We’ve covered before why it’s important for your company to be on social media. But what you may not have realised is that as a CEO, it’s equally important to have your own account on social media. Why, you ask? Well… Continue Reading →



Maintaining Communication Standards

Keep ‘Em Talking – Maintaining Communication Standards

People don’t buy from companies; people buy from people. We’ve all had irritating cold calls from anonymous corporations, and spam mail filling up our inboxes. Maybe you’ve been unlucky enough to have had your email or computer outright hacked due to an online security flaw. These are all fears deeply ingrained into the modern online consumer, and your company’s website has to immediately convince them of your integrity in order to stay ahead of the shadier competition. The best way to do this is to focus on communication, making it easier to facilitate conversation between you and your customers. The easier you are to contact, the more trustworthy you’ll appear. Continue Reading →


Understanding Online Consumer Habits

September 3, 2015 / Conversation, eCommerce, Marketing /
online-shopper

The first step on the path to effective marketing is to know your audience. While obviously each one of us is different, there are several broad personalities that every online shopper falls into. Allow us to run you through the details, and the ways to effectively cater to them: Continue Reading →


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