Friends that Just Click
That’s right, you read it correctly; Google are making an update to their search algorithm in a renewed bid to make their service more efficient for mobile users, or so they’d like us to believe. Over the decades, the search engine has taken numerous steps to ensure that user experience rests at the centre of their service; their search algorithms now focus on keyword-rich content rather than invisible link structures, their crawlers measure how responsive your site is to mobile browsers, they even let you play Pac Man on Google maps at one point. Quirky PR initiatives aside, the important thing to note is that as of November 1st, their mobile search algorithm will change again. We’re not too worried though as it doesn’t seem as big a deal this time around – at least no one has invented an overly sensationalised hashtag about it just yet. Continue Reading →
The differences between Business to Business (B2B) and Business to Customer (B2C) are highly pronounced, and each requires a starkly different style of marketing. We’ll first detail how to effectively sell to B2B customers, before going on to contrast this with B2C. Continue Reading →
Why the User Experience Is Important
User experience is a relatively new term that’s being thrown around on the web recently. However, there are still a lot of websites that don’t give it nearly the attention it deserves. Here we help you to understand what the user experience is, and why it’s important. Continue Reading →
Out with the Old
As many of you will have heard or noticed by now (it’s pretty hard not to when approximately 3.5 billion searches are performed on the network each day), Google have revolutionised their logo and branding, and, in true internet fashion, response has been, well, mixed.
The first step on the path to effective marketing is to know your audience. While obviously each one of us is different, there are several broad personalities that every online shopper falls into. Allow us to run you through the details, and the ways to effectively cater to them: Continue Reading →