The Google Certified Shops Magento Extension & Consumer Trust

Google Certified Shops Magento extension

In Google We Trust

We’ve all been there; you’re late night shopping in your pyjamas, looking for some great bargains when suddenly you find a MacBook Pro being sold for £200 by a company called something like LAPTOPZ 4U based in Taiwan. “What a phenomenal deal?!” you eagerly exclaim to yourself as you hungrily type in your shipping details. It’s only a couple of months down the line, however, when you receive an empty box in the post, that you realise the deal was probably a little too good to be true. Continue Reading →

The Basics of SEO

July 31, 2015 / Search engine optimisation, SEO /

Search Engine Optimisation is a broad and many-layered art – even if you’re technically minded, it can be tricky to get a handle on its many facets. Here are some facts on the absolute basics.

Among the most crucial elements in any SEO campaign are keywords. They’re exactly what they sound like: any word or term directly relevant to your industry or area of expertise. The aim is to make your site keyword-rich by adding words and phrases that search engines will recognise as relevant to potential queries, and direct them to your site. There is, however, an art to it – simply cramming as many keywords as possible into your website sounds odd and unnatural, not unlike the content of spam emails for example. Both search engines and humans will see it as such and steer clear accordingly, so a balance needs to be found. If you’re not sure what that is, just read through your content. Does it read oddly to a human? If so, it will read oddly to a search engine. Continue Reading →

Stealth Marketing and Workarounds in the Tobacco Industry

July 30, 2015 / Marketing /

Smoking has never been hotter. According to the Tobacco Manufacturers’ Association, consumer spending on tobacco products amounted to around £15 billion in 2012, with about 85% of this on cigarettes. Recent years have also seen similar profit margins. The innate dichotomy of tobacco’s profitability versus the increasingly drastic sanctions against it means that the industry has had to get creative – and at times arguably underhanded – with their advertising. Now, we examine the slightly unscrupulous world of stealth marketing. Continue Reading →

The Windows 10 Release

July 29, 2015 / News, Technical /
Windows 10

Windows 10 is the latest and, apparently, last Windows update from technology giant Microsoft; a fusion of the most popular features from Windows 7 and 8. It marks some ambitious steps in a new direction for the company, as well as building on their previous successes. The update is multi-platform, used to power desktops, mobile devices and wearables alike. (Microsoft is hoping this universal design will provide developers with incentive to design software for the system.) Continue Reading →

Creating New Characters – Twitter Removes Character Limit on Direct Messages

July 16, 2015 / Social Media /
Twitter Removes Character Limit on Direct Messages

In the eternal struggle between global social media networks, Twitter is renowned as one of the biggest players. This month, their latest move takes effect as they extend the character limit of their Direct Messages feature – from 140 to 10,000. So what’s led to this decision, and what effect will it have on how people use it? Continue Reading →

Which Social Media Network Is Right for You?

July 10, 2015 / Social Media /

In an age where we live half our lives online, it’s no surprise that we’re constantly told to employ social media in order to market our companies effectively. But ‘social media’ can be a frustratingly broad term, and it can be a trial to work out which one is right for your business. Here we take a look at some of the biggest players, and how they can help you conquer your online market. Continue Reading →

Marketing on a Limited Budget

July 7, 2015 / Marketing, Startup Advice, Tips /

Breaking into the world of digital marketing can be intimidating. It’s a complex beast with many layers, and what works for one company might not work for another. Money can speed the process along, yes, but great marketing campaigns aren’t successful because they’re expensive. They’re successful because they’re measured, planned and neatly executed with clear targets in mind. For this reason, you shouldn’t let lack of funds be an obstacle in getting started – you just need to think carefully about how you do it. Continue Reading →

Graphic Design & Web Development Processes Explained

July 3, 2015 / News /

Our Design and Web Processes Explained

It’s often the case that we’re asked by clients just what happens to their projects behind the closed doors of our enigmatic and mysterious studio, so we thought we’d put together the following blog explaining our processes in a lot more detail; it’s not as though we get client briefs in and brilliant designs just magically fly out, you know? Think of us like Willy Wonka, and this blog like your personal golden ticket to our very own (albeit a lot less enigmatic and mysterious) virtual chocolate factory. Continue Reading →

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