Taking Stock of Product Imagery

May 29, 2015 / Design, eCommerce, Photography /
Product-Imagery

As we’ve stressed before on this blog, moving into 2015, with the prevalence of mobile and the fleeting attention span of users, the quality of the visual content on your site really is of paramount importance. It’s not just the case that the governing trends of website design focus heavily on imagery and branding, but the accessibility and visual appeal of your product imagery has also been proven to have a direct impact upon your conversion rates. Continue Reading →


Logo Design: Bigger Isn’t Always Better

May 26, 2015 / Design /
Logo Design

“It’s not bright enough”
“I really think it needs to be a bit bigger, is that alright?”
“I don’t know what it is, it just doesn’t jump out at me, you know?”
No, we don’t know to be honest. Working as a graphic design and branding agency, these are just some examples of the (extremely helpful) feedback we get on our work on a regular basis. It’s often the case that clients want the biggest, loudest logos that shout what they do from the rooftops, but as professional designers, we really need to stress this isn’t always the best idea; let’s be honest, it’s a logo, not a horror movie, nothing needs to be jumping out of anywhere. Continue Reading →


RAR Digital recognises us in the RAR Digital Awards 2015!

May 22, 2015 / Awards, News /
rar-digital-awards-2015

Following our amazing win of the prestigious Design and Client Service awards last month, we’ve now been shortlisted in 7 categories in this years RAR Digital Awards 2015.

We have been nominated for:

  1. Best Agency for Client Service
  2. Best Agency for Web Design
  3. Best Agency for Creativity/Innovation
  4. Best Agency for Ecommerce
  5. Best Agency for Effectiveness
  6. Best Agency for Strategic thinking
  7. Best Agency for Value for Money

As ever, RAR Digital Awards are judged by a panel of expert judges based on peer and client recognition and we look forward to seeing if we’ve won on June 28th!

Thank you for everyone who continues to support us and recognise the hard work that the whole team puts in!


Google AdWords: To PPC or Not To PPC

May 15, 2015 / Search engine optimisation, SEO /
digital marketing agency

The Low Down on AdWords
To put it simply, Google AdWords is the definitive PPC (i.e. pay-per-click) advertising service, and it’s very much a “does what it says on the tin” form of digital marketing. For a budget that you determine, using bids that you specify, you can create adverts that show up when a user enters a specific search term that is relevant to your industry – pretty simple right? Continue Reading →


Hur-RAR: SO Marketing Are RAR 2015 Design Award Winners … Again!

May 8, 2015 / Awards, News /
RAR 2015 Design Award Winners

As we might have (very) briefly mentioned on our social media these past couple of weeks, the whole team here are at SO Marketing were very happy to take home two prizes at the RAR 2015 Awards, for both design and client services (it’s actually the second time we’ve won the design award, not that we’re counting). We wouldn’t blame you if you missed it; we’re not naturally the type to make a big fuss out of things like that. We’re kidding of course, we really milked it on Facebook and Twitter, but who doesn’t like an opportunity to show off a bit every now and then? Continue Reading →


Why It’s Difficult to Compare Agencies?

May 6, 2015 / News, Tips /
Compare Agencies

As a business, choosing the right digital or web design agency is understandably a difficult and daunting decision, because in the overall scheme of things, their ideas and concepts will come to form the future image of your organisation. As with all important business investments, it’s natural to test the water, and shop around for different web design companies before committing to just one. Often these decisions will be based on a number of factors, including the agency’s portfolio, any industry recommendations, and perhaps most importantly the price of their services. Continue Reading →


Do You Really Need a Mobile Site?

May 1, 2015 / Design, eCommerce, Web, Websites /
Mobile Website

As internet trends continue to indicate, a growing number of users are increasingly accessing the internet through tablet and smart phone devices rather than traditional PCs. Naturally, this has lead to a shift in the projects and priorities of web developers, as more and more clients now want mobile friendly websites to cater to a growing number of users on the move. The mobile movement is obviously more than a temporary trend, and the chance to hook in potential new demographics is surely enticing, but it’s important to carefully measure the cost of investing in a mobile site against the potential benefits it could bring your business. Continue Reading →


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