SO Marketing Are Moving!

February 20, 2015 / News /
SO Marketing Are Moving

Staffordshire-based award winning marketing and web design agency SO Marketing are happy to announce we’re going to be moving offices this spring following a successful period of expansion! Continue Reading →

Explaining Our Online Behaviour

February 11, 2015 / Marketing, Web, Websites /

We all have friends and relatives on social media whom we can’t stand, we’ve all guiltily shared the odd funny video of a 3 week old kitten, and we’ve all either experienced or read about the effects of cyberbullying and ‘trolling’ online. It’s commonly accepted that people’s online behaviour is separate from their ‘real’ life, but has anyone ever stopped to ask ‘why’? Continue Reading →

Choosing Between Magento And WooCommerce

February 9, 2015 / eCommerce, Magento, Web, Websites, WooCommerce, Wordpress /

If you’re an e-commerce retailer, or even thinking about setting up shop online, you’re going to need a professional, versatile website that can handle shopping baskets, customer enquiries and those all important purchase orders. The problem is that there are so many open source e-commerce services out there that selecting the right one for your business can be tricky, costing you time that could have been spent marketing and selling your products. Magento and WooCommerce are amongst the most popular e-commerce services out there, but which one is right for your business? Continue Reading →

Design Trends of 2015 | SO Marketing

February 4, 2015 / Design, News /

Regardless of whether you’re a local business, or an international digital marketing agency, the fact is that your brand image is of paramount importance, which is why such a growing emphasis is placed on sleek and attractive graphic and website design. Having a recognisable company logo isn’t enough anymore, and as we head into 2015, you’re going to need more than matching colour schemes to make sure your brand stands out amongst your competitors. The following blog article looks at the design trends of 2015, exploring what stylistic features we think will be popular over the course of this year, and making sure your website and accompanying print materials get the recognition they deserve. Continue Reading →

Social Media and the Everyman: Stepping Stone or Pitfall?

February 2, 2015 / Social Media /
Social Media

It seems obvious to say that 2014 was social media’s biggest year yet, but its impact and popularity really can’t be understated; Facebook alone boasted over 1.3 billion weekly users, followed closely by Twitter and video streaming service YouTube. Alongside this exponential growth came a shift in power, and a further move towards the democratic levelling effect that the internet seems to offer. The growth of social media means that every individual with a keyboard and an email address has a shot at global fame, but is this necessarily a good thing? Continue Reading →

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